Pranav Dar — Updated On February 18th, 2020
Business Analytics Business Intelligence News

What’s the best Business Intelligence and Analytics tool in the market?

A plethora of data science and business intelligence professionals and organizations have asked these questions this century. There’s no one-size-fits-all answer here. It remains a highly subjective question, especially given the number of BI and visualization tools in the market.

But if there’s one think tank that we can rely on to provide experienced guidance – that’s Gartner. Gartner releases it’s annual Magic Quadrant for ‘Analytics and Business Intelligence Platforms’ in February. Top tech behemoths and organizations across domains and industries look to this Magic Quadrant to understand which tool they should look towards.

This is how Gartner puts it:

“Augmented capabilities are becoming key differentiators for analytics and BI platforms, at a time when cloud ecosystems are also influencing selection decisions. This Magic Quadrant will help data and analytics leaders evolve their analytics and BI technology portfolios in light of these changes.” – Gartner, 2020

And if you’re wondering where these BI and analytics tools fall in the age of artificial intelligence, Gartner has the answer to that as well. Just check out these numbers:

  • By 2022, augmented analytics technology will be ubiquitous, but only 10% of analysts will use its full potential
  • By 2022, 40% of machine learning model development and scoring will be done in products that do not have machine learning as their primary goal
  • By 2023, 90% of the world’s top 500 companies will have converged analytics governance into broader data and analytics governance initiatives
  • By 2025, 80% of consumer or industrial products containing electronics will incorporate on-device analytics
  • By 2025, data stories will be the most widespread way of consuming analytics, and 75% of stories will be automatically generated using augmented analytics techniques

That’s incredible!

Looking for Gartner’s Magic Quadrant 2020 for Data Science and Machine Learning tools? Here you go!


Gartner’s Framework for the Analytics and BI Magic Quadrant 2020

Business intelligence platforms like Tableau and Qlik are no longer judged based on their data visualization capabilities. That’s become mainstream now and we can see that across almost all platforms. Instead, Gartner uses the below two features to rank these tools in the Magic Quadrant:

  • Integrated support for enterprise reporting capabilities
  • Augmented analytics


Without any further ado, here is the Magic Quadrant for 2020 for Analytics and Business Intelligence tools:

Curious where these analytics tools ranked in last year’s Magic Quadrant? Let’s check it out:

You can view the full report for this year on Gartner’s site here. They have listed the strengths and cautions for each platform in each quadrant in detail.


Analytics Vidhya’s Take on the Magic Quadrant

  • Tableau, Qlik, Microsoft (Power BI), and ThoughtSpot retain their place in the Magic Quadrant’s ‘Leaders’ section – this is in line with our expectations. All of these tools have been immensely popular in the Business Intelligence industry and we have seen more and more Organizations using these tools.
  • Looker has moved from ‘Niche Player’ to ‘Challenger’. Definitely worth keeping an eye on this in 2020 – This was a pleasant surprise for us and we will continue to watch it.
  • Oracle and YellowFin have made the jump from ‘Niche Players’ to ‘Visionaries’
  • Alibaba Cloud is a new entrant this year (under the ‘Challengers’ category). They’ve made huge strides in the last couple of years. Wouldn’t be surprising to see them move upwards next year

Which are your favorite analytics and BI tools? Which moves surprised you? Let us know your thoughts in the comments section below!

And do check out our popular Tableau course and stay relevant in the BI market!

About the Author

Pranav Dar
Pranav Dar

Senior Editor at Analytics Vidhya. Data visualization practitioner who loves reading and delving deeper into the data science and machine learning arts. Always looking for new ways to improve processes using ML and AI.

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8 thoughts on "Gartner’s 2020 Magic Quadrant is Out! Check out the latest developments in Best Analytics Tools"

Alexandra says: February 15, 2020 at 2:32 am
"TIBCO Software has moved from ‘Niche Player’ to ‘Visionary’ – a significant move!" Except they didn't. Reply
Pranav Dar
Pranav Dar says: February 16, 2020 at 6:54 pm
Hi Alexandra - Appreciate the hawk eyes! I have updated the article accordingly. Reply
Markus says: February 18, 2020 at 12:55 pm
Hi Pranav, do you have an idea, why Google Datastudio is not part of the Magic Quadrant? Best Markus Reply
Pranav Dar
Pranav Dar says: February 18, 2020 at 3:12 pm
Hi Markus, I have personally not used Google Data Studio but I'm aware of the features it offers. It's a good tool but there are a few gaps that it has not bridged. What tools like Tableau and Qlik offer (end-to-end BI pipelines), Data Studio still lags behind there. I'm not sure why, but it seems Data Studio isn't Google's top priority (and never has been). Have you used this? What are your thoughts on how it compares to the tools mentioned in the Magic Quadrant? Thanks, Pranav Reply
Markus says: February 19, 2020 at 1:58 pm
Hi Pranav, thanks for your answer. I think you got a point where you say that DataStudio is missing some features. So i.e. compared to PowerBI the whole ETL part is missing and I think will never be part of it (as there are other tools in the GCP which will do the job). We are currently using DataStudio and if you got your data well prepared (we are using BigQuery as our Datawarehouse) it does its job. But indeed we are thinking from time to time switching to PowerBI. Where DataSutdio should be located is hard to say (especially because I havn't used all the other tools), but I would say it is rather a niche player. Best Markus Reply
Pranav Dar
Pranav Dar says: February 20, 2020 at 11:24 am
Hi Markus - Using Data Studio with BigQuery absolutely makes sense. It must be a seamless experience given my experience with Google's ecosystem. I personally prefer Tableau over PowerBI but both are powerful tools and have made giant strides to accommodate the growing number of requests they get from organizations. I love the NLP speech aspect they've baked in this year. I feel you'll make the switch sooner rather than later. :) Reply
Devi Kottary
Devi Kottary says: April 17, 2020 at 12:04 pm
Hi Pranav, Little surprised on AWS Quicksight still not making a mark in the Magic quadrant or Forrester Wave. Any thoughts on this? Reply
Pranav Dar
Pranav Dar says: April 17, 2020 at 6:35 pm
Hi Devi, Interesting catch there. I did some digging to look into this and the only reasonable conclusion I can come up with is that Amazon chose no to participate in this. Thanks, Pranav Reply

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