Designation: Associate Manager- Digital Marketing
Base Location: Gurgaon
Experience : 4 Years
We are looking for an experienced, passionate and creative Performance Marketing Lead to join our dynamic and growing team at Analytics Vidhya. As the leader of Paid Marketing channels, you will be responsible for developing and implementing the Paid Marketing Lead Generation strategies of all our training programs & courses in our portfolio in order to increase the leads funnel via all paid channels (Google, Facebook, LinkedIn etc). You will work closely with the Product Managers, Sales Managers & Operations teams in this role.
Responsibilities & Duties
Requirements (Qualifications & Work Experience)
· At-least 4 years of relevant experience as a Digital Marketing Manager (for Lead Generation via Paid Channels) preferably in Edtech or e-commerce industry
· Excellent knowledge and deep understanding of Google Search Ads, Facebook, LinkedIn, YouTube and remarketing etc. through all possible paid channels
· Understanding of web traffic metrics, campaign monitoring etc.
· Thorough understanding of GA and other marketing automation tools.
· Experience with doing audience and user/buyer persona research for ed-tech products (specially to working professionals)
· Critical thinker, problem-solving and multitasking skills
· Excellent time-management skills, strong interpersonal, presentation and communication skills.
· Educational Qualification (Graduation degree- Mandatory)