DataHour: An Introduction to Measuring Marketing Channel Effectiveness
DataHour: An Introduction to Measuring Marketing Channel Effectiveness
13 Oct 202213:10pm - 13 Oct 202214:10pm
DataHour: An Introduction to Measuring Marketing Channel Effectiveness
About the Event
In this DataHour, Anurag Nair(Analytics Manager at Myntra) is going to explain the methods of Lag, Adstock & Reach transformations for marketing channel data (fb, TV, instagram, radio etc.) and will then discuss the difference between the bayesian vs. frequentist approach to estimation/forecasting.
Prerequisites: Curiosity of learning and intermediate knowledge of Data Analytics.
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
Who is this DataHour for?
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
About the Speaker
Anurag has 7+ years of experience in Data and Analytics domain. He is currently working as Analytics Manager at Myntra. He’s responsible for facilitating data driven executive decisions across various verticalsResponsible for facilitating data driven executive decisions across various verticals. Previously he has worked with Genpact and Mu sigma as a Data Scientist.You can follow him on Linkedin.
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