DataHour: An Introduction to Measuring Marketing Channel Effectiveness

DataHour: An Introduction to Measuring Marketing Channel Effectiveness

13 Oct 202213:10pm - 13 Oct 202214:10pm

DataHour: An Introduction to Measuring Marketing Channel Effectiveness

About the Event

In this DataHour, Anurag Nair(Analytics Manager at Myntra) is going to explain the methods of  Lag, Adstock & Reach transformations for marketing channel data (fb, TV, instagram, radio etc.) and will then discuss the difference between the bayesian vs. frequentist approach to estimation/forecasting.

Prerequisites: Curiosity of learning and intermediate knowledge of Data Analytics.

  1. Best articles get published on Analytics Vidhya’s Blog Space
  2. Best articles get published on Analytics Vidhya’s Blog Space
  3. Best articles get published on Analytics Vidhya’s Blog Space
  4. Best articles get published on Analytics Vidhya’s Blog Space
  5. Best articles get published on Analytics Vidhya’s Blog Space

Who is this DataHour for?

  1. Best articles get published on Analytics Vidhya’s Blog Space
  2. Best articles get published on Analytics Vidhya’s Blog Space
  3. Best articles get published on Analytics Vidhya’s Blog Space

About the Speaker

T Anurag Nair

T Anurag Nair

Analytics Manager at Myntra

Anurag has 7+ years of experience in Data and Analytics domain. He is currently working as Analytics Manager at Myntra. He’s responsible for facilitating data driven executive decisions across various verticalsResponsible for facilitating data driven executive decisions across various verticals. Previously he has worked with Genpact and Mu sigma as a Data Scientist.You can follow him on Linkedin.

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