DataHour: Credit Cards Acquisition Modelling

DataHour: Credit Cards Acquisition Modelling

26 Nov 202209:11am - 26 Nov 202210:11am

DataHour: Credit Cards Acquisition Modelling

About the Event

About the DataHour:

In this DataHour, Ekta will cover the following topics in detail:  

  • How customer acquisition happens for credit cards - From credit card cycle to modeling
  • How do banks and intermediary parties make profit?
  • How cards are segregated into segments and based on the segments how customer targeting is done?
  • How different offers play a role in customer targeting?
  • Different channels for customer acquisition


Prerequisites:
Interest in learning Data Science and Machine Learning.


Who is this DataHour for?

  • Students & Freshers who want to build a career in the Data-tech domain.
  • Working professionals who want to transition to the Data-tech domain.
  • Data science professionals who want to accelerate their career growth


Speaker:

Ekta Sangwan

Data Scientist at Citi

Ekta is currently working as a Data Scientist at Citi. She works primarily on customer acquisition campaigns but not limited to it. She has an experience of 2 years in the domain working on demand forecasting, market mix modeling etc. 

Connect with Ekta on Linkedin and Instagram

  1. Best articles get published on Analytics Vidhya’s Blog Space
  2. Best articles get published on Analytics Vidhya’s Blog Space
  3. Best articles get published on Analytics Vidhya’s Blog Space
  4. Best articles get published on Analytics Vidhya’s Blog Space
  5. Best articles get published on Analytics Vidhya’s Blog Space

Who is this DataHour for?

  1. Best articles get published on Analytics Vidhya’s Blog Space
  2. Best articles get published on Analytics Vidhya’s Blog Space
  3. Best articles get published on Analytics Vidhya’s Blog Space

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