DataHour: Credit Cards Acquisition Modelling
DataHour: Credit Cards Acquisition Modelling
26 Nov 202209:11am - 26 Nov 202210:11am
DataHour: Credit Cards Acquisition Modelling
About the Event
About the DataHour:
In this DataHour, Ekta will cover the following topics in detail:
- How customer acquisition happens for credit cards - From credit card cycle to modeling
- How do banks and intermediary parties make profit?
- How cards are segregated into segments and based on the segments how customer targeting is done?
- How different offers play a role in customer targeting?
- Different channels for customer acquisition
Prerequisites:Interest in learning Data Science and Machine Learning.
Who is this DataHour for?
- Students & Freshers who want to build a career in the Data-tech domain.
- Working professionals who want to transition to the Data-tech domain.
- Data science professionals who want to accelerate their career growth
Speaker:
Ekta Sangwan
Data Scientist at Citi
Ekta is currently working as a Data Scientist at Citi. She works primarily on customer acquisition campaigns but not limited to it. She has an experience of 2 years in the domain working on demand forecasting, market mix modeling etc.
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
Who is this DataHour for?
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
Participate in discussion
Registration Details
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