DataHour: Influence of Data Science on Grocery Retail Media
DataHour: Influence of Data Science on Grocery Retail Media
30 Mar 202315:03pm - 30 Mar 202316:03pm
DataHour: Influence of Data Science on Grocery Retail Media
About the Event
"This session has been postponed. Rescheduled session date and time will be updated soon."
About the DataHour:
The global grocery retail industry, currently valued at 12 trillion USD, is projected to reach 14 trillion USD by 2030. As competition intensifies within this sector, retailers who leverage data science to inform their strategies gain a significant edge. In light of recent events such as the global pandemic, the landscape of media advertising is evolving, and the increased accessibility of technology has enabled the utilization of customer data to influence consumer behavior and foster loyalty.
In this DataHour, the speakers will share with you several key grocery retail media strategies, as well as the algorithms that empower these approaches.
Prerequisites: A strong interest in Data Science
Who is this DataHour for?
- Students & Freshers who want to build a career in the Data-tech domain.
- Working professionals who want to transition to the Data-tech domain.
- Data science professionals who want to accelerate their career growth
Note: E-certificates will be provided within 24 - 48 hours of the session only to those who have attended the entire webinar. Please make sure to join the zoom webinar with your correct name and email address to ensure that your certificate is properly credited to you.
Speaker:
Ramesh Kumar
Applied Data Science Manager
Ramesh Kumar began his venture into the grocery retail industry in 2012, spearheading multiple media strategy optimizations for various consumer packaged goods (CPGs) globally. In 2015, he joined Dunnhumby, where he now leads a personalization and optimization media services automation team. His primary focus is on developing personalization Data Science, solution consulting, and efficiency design through technology, machine learning algorithms, and science, empowering automation for clients across all regions.
His mission is to assist retailers and CPGs in harnessing the power of Data Science to reach their customers at precisely the right moment and location with the perfect offer. They provide their clients with an extensive range of personalization options through multi-channel communication, including social media, mobile apps, in-store experiences, and traditional media like paper mailings. His team's emphasis lies in accelerating innovation and optimization, ultimately amplifying our media analytics capabilities and propelling us towards future productivity objectives.
Connect with him on Linkedin.
Balachandran Pandiyan
Lead Applied Data Scientist
Balachandran Pandiyan, is a seasoned full-stack developer and Data Scientist with 8 years of experience in crafting innovative technical and data-driven solutions. During his tenure at Dunnhumby, he has spearheaded numerous Data Science projects, while bolstering product development endeavors. His passion lies in constructing global applications possessing immense scaling potential to boost efficiency. Carrying a formidable blend of technical expertise, Data Science proficiency, and business acumen, He consistently strives for excellence in my work.
Connect with him on Linkedin.
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Who is this DataHour for?
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
Participate in discussion
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