DataHour: Unlocking Business Growth - The Power of Customer Segmentation
DataHour: Unlocking Business Growth - The Power of Customer Segmentation
08 Apr 202307:04am - 08 Apr 202308:04am
DataHour: Unlocking Business Growth - The Power of Customer Segmentation
About the Event
Customer segmentation is an important strategy for businesses to effectively identify and target potential buyers. By dividing the customer base into smaller, more specific groups based on characteristics such as demographics, behaviour, and preferences, businesses can tailor their marketing efforts and messaging to better appeal to the needs and interests of each group.
This can lead to more effective use of marketing spend and advertising, as businesses can focus their efforts on the segments that are most likely to respond positively to their messaging. In this DataHour, explore with Anshuman how customer segmentation is a valuable tool for businesses looking to better understand and engage with their customers and can lead to more effective marketing and business strategies.
Prerequisites: The zeal for learning new technologies, and good to have a basic knowledge of Machine Learning.
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
Who is this DataHour for?
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
About the Speaker
Participate in discussion
Registration Details
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