Harnessing Generative AI for Practical Marketing Solutions
Harnessing Generative AI for Practical Marketing Solutions
11 Nov 202414:11pm - 11 Nov 202415:11pm
Harnessing Generative AI for Practical Marketing Solutions
About the Event
This session will delve into how Generative AI can be leveraged to enhance marketing campaigns, providing participants with both theoretical insights and hands-on learning experiences. Attendees will gain a foundational understanding of how Generative AI models, such as GANs and Transformer-based architectures, can be applied to create innovative marketing solutions.
Key Takeaways:
- Understand the basics of Generative AI and its unique advantages over traditional AI for marketing.
- Discover real-world case studies of marketing campaigns powered by Generative AI for personalized content and visuals.
- Participate in hands-on projects, generating custom content and synthetic visuals for targeted marketing.
- Explore challenges and ethical practices, focusing on data privacy and content authenticity in Generative AI applications.
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
Who is this DataHour for?
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
About the Speaker
Saurabh Kumar has over 14 years of expertise in data science and analytics, having led transformative initiatives at top companies like Uber, Facebook, and PayPal. Known for driving data-informed decisions and optimizing marketing strategies, he notably led a project at Uber that uncovered $100M in ad fraud. With an MBA from UC Irvine and an engineering degree from SMIT, he combines technical and strategic insights to foster growth and innovative marketing approaches, sharing his knowledge widely on data science's role in business success. You can reach him on LinkedIn.
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