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Marketing Manager – Global Trainings Platform

We are India’s largest community of data scientists and analytics professionals. We have growth hacked our way to reach this stage and we will continue to do so in the future – so you can expect a highly unconventional, data driven team to work with which challenges the status quo.
We are looking for a new age digital marketer – data driven, open to experiments with an ability to drive sustainable growth over a long period of time. We believe that digital marketing is all about identifying various potential channels, experimenting with them, identifying the ones which can scale and then scaling them.
In this role, you will be in-charge of the entire marketing plan and execution to grow this training platform and drive registrations and signups to various AI/ML trainings & analytics courses being offered on the platform.
You will also be responsible for conversions, acquisition and cross-selling / up-selling various offerings on the platform to various B2B and B2C users.  Other responsibilities include tracking and evaluation of marketing initiatives (both online and offline), collaborating with designers, working with the other marketing, sales and data science teams and identifying new online marketing opportunities and trends to grow the platform.

Skills Required

  1. Should have flexibility, creativity, project and time management skills to plan and execute the marketing plan
  2. The person should have high curiosity, ability to challenge assumptions and status quo.
  3. Should understand the platform and the offerings (trainings, courses etc.) and devise marketing communication strategy for them.
  4. Work with internal business stakeholders , be business savvy and have excellent verbal and written communications skills.
  5. Should be up to date with latest trends in online marketing, tools, techniques and execution strategies
  6. Experience with social media marketing, online product launches, web tools etc.
  7. Search engine marketing (SEM) and Search engine optimisation (SEO).
  8. High proficiency with Excel, slicing and dicing data

 

Education & Experience

  1. Relevant Work-experience of 3+ years in online marketing (preferred work experience of marketing in online education platforms, education start-up, online courses offered by analytics training institutes, online products, e-commerce platform marketing)
  2. Education: Bachelor’s Degree in Engineering, Commerce, Mathematics, Science, Economics, Business Administration
  3. MBA in marketing is preferred

 

Where is the role based?

We would love to have you in our office in Gurgaon.

 

If the role excites you, drop an email to [email protected] with your CV, mentioning “Why do you think you are the perfect fit for this role”.