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Analytics for Retail Banks- Edureka

0-6 MonthOnline
IntermediateAny Time
OnlineBusiness Analytics
Online Self Paced850
DescriptionProgram StructureEligibilityContact

This course aims to provide the knowledge of data driven marketing at retail banks. It let you understand the data infrastructure, digital event based marketing programs & contextual campaigns & omni channel marketing.

  • Analytics scope at a retail bank
  • Marketing challenges across the retail banking customer lifecycle
  • Data related Infrastructure at a retail bank
  • Channel implications on data driven marketing at retail banks
  • Data-driven customer acquisition at retail banks
  • Data driven usage management at retail banks
  • Data driven customer experience management at retail banks
  • Data driven upselling and Cross selling at retail banks
  • Data driven retention and loyalty management at retail banks
  • Practical Implementation challenges for the data-driven market

Who should go for this course?

  1. Analytics Managers
  2. Senior professionals at retail banks
  3. Business heads & CXO’s

Duration: Lifetime Access

Mode: Online Self-paced

Fees: INR 10,999

Basic understanding of marketing processes, familiarity with the banking domain and high school mathematics.

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