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Analytics for Retail Banks- Edureka

Edureka
0-6 Month Online
Intermediate Any Time
Online Business Analytics
Online Self Paced 901

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This course aims to provide the knowledge of data driven marketing at retail banks. It let you understand the data infrastructure, digital event based marketing programs & contextual campaigns & omni channel marketing.

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[su_tab title = “Program Structure”]

  • Analytics scope at a retail bank
  • Marketing challenges across the retail banking customer lifecycle
  • Data related Infrastructure at a retail bank
  • Channel implications on data driven marketing at retail banks
  • Data-driven customer acquisition at retail banks
  • Data driven usage management at retail banks
  • Data driven customer experience management at retail banks
  • Data driven upselling and Cross selling at retail banks
  • Data driven retention and loyalty management at retail banks
  • Practical Implementation challenges for the data-driven market

Who should go for this course?

  1. Analytics Managers
  2. Senior professionals at retail banks
  3. Business heads & CXO’s

Duration: Lifetime Access

Mode: Online Self-paced

Fees: INR 10,999

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[su_tab title = “Eligibility”]

Basic understanding of marketing processes, familiarity with the banking domain and high school mathematics.

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