This course aims to provide the knowledge of data driven marketing at retail banks. It let you understand the data infrastructure, digital event based marketing programs & contextual campaigns & omni channel marketing.

• Analytics scope at a retail bank
• Marketing challenges across the retail banking customer lifecycle
• Data related Infrastructure at a retail bank
• Channel implications on data driven marketing at retail banks
• Data-driven customer acquisition at retail banks
• Data driven usage management at retail banks
• Data driven customer experience management at retail banks
• Data driven upselling and Cross selling at retail banks
• Data driven retention and loyalty management at retail banks
• Practical Implementation challenges for the data-driven market

Who should go for this course?

1. Analytics Managers
2. Senior professionals at retail banks
3. Business heads & CXO’s

Duration: Lifetime Access

Mode: Online Self-paced

Fees: INR 10,999

Basic understanding of marketing processes, familiarity with the banking domain and high school mathematics.