Big Data and Marketing Analytics – IIM Banglore

DescriptionProgram StructureContact

Big data refers to the ever increasing volume, velocity, variety, variability and complexity in the collected data.Most MBA students who go into management consulting or marketing positions will find themselves having to advise their firm on critical aspects related to product management, understanding customer behavior, and improving the performance of a product in the market.

Benefits of Taking this Course

  • Finding patterns in your data
  • Provide insights as to what will happen next
  • Better alignment with strategy
  • Gain new knowledge and insights
  • Learn from past and current data to better
  • Understand future trends
  • Faster Decision-making

Duration:

4 Days

Date of commencement:

17 Dec 2014

Program Directors

Pulak Ghosh

Last date for registration:

27 Jan 2015

Program Charges

  • Residential: Rs. 68,000/- + tax
  • Non-residential: Rs. 64,000/- + tax

Early bird cut-off date: 19-Nov-14

  • Residential: Rs. 66,500/- + tax
  • Non-residential: Rs. 64,600/- + tax
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