In this online course, “Cluster Analysis”, you will learn how to use various cluster analysis methods to identify possible clusters in multivariate data. In marketing applications, clusters of customer records are called market segments (and the process is called market segmentation). Methods discussed include:
After taking this course, a student will be able to:
Course Program:
Important Date:
Contact Institute
Duration:
4 Weeks
Time Requirement:
About 15 hours per week, at time of your choosing.
Fees:
INR 37,740 (assuming $ = INR 60)
Part Time/ Full Time:
Part time
Pre-requisite:
Some familiarity with multivariate data is helpful.