Digital & Social Media Marketing and Analytics- IIM Bangalore

This course helps you identify areas of improvement of your organization through tools you need for digital marketing strategy who are new to social media and wanted to expand their understanding. This course will focus on sharing the latest trends, and technologies for effective social media marketing. It will provide deep knowledge on: how to plan, target and execute digital marketing and social media strategy to create awareness, generate leads and drive sales.

• Appreciate latest trends and updates on the major social channels
• Define the role of digital and social media marketing in the promotion mix and outline the objectives for the campaign period.
• Social media channel selection
• Structuring your content and activities
• How to get engagement
• Social and Search Engine advertising
• Measurement and optimization
• Social Listening

Duration: – 

• Start Date: 08 Aug, 16
• End Date: 11 Aug, 16
• Early Bird Cut-Off Date: 18 Jul, 16

Mode: Offline

Fees:  

Residential: Rs. 82,500/-(subject to availability of rooms on campus)

Non-residential: Rs. 74,500/-

Early bird cut-off date: 18-Jul-2016

Residential: Rs. 78,375/-

Non-residential: Rs. 70,775/-

The programme will be beneficial to Marketing executives/ managers, Digital Marketers and Business Owners.