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[su_tab title=”Description”]
Conjoint analysis is a marketing research technique that asks respondents to rank, rate, or choose among multiple products or services, where each product is described using multiple characteristics.
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[su_tab title=”Program Structure”]
Participants in this course will learn how to use experimental designs to manipulate the appearance of attribute levels in product concepts. Then, after the data are collected, participants will use statistical methods to infer how the product attribute levels drive preference or choice. They will then be able to use the resulting model to model how the market would choose among a set of competing product alternatives.
Course Program:
- WEEK 1: Fundamental Concepts
- WEEK 2: Designing Conjoint and Choice Studies
- WEEK 3: Analysis and Interpretation
- WEEK 4: Case Studies
Important Date:
April 08, 2016 to May 06, 2016
Duration:
4 Weeks
Time Requirement:
About 15 hours per week, at time of your choosing.
Fees:
INR 37,740 (assuming $ = INR 60)
Full Time/Part Time:
Part Time
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[su_tab title=”Eligibility”]
Market researchers and consultants, analysts studying corporate strategy.
- Participants should also have some familiarity with statistical modeling (e.g. regression).
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[su_tab title=”Faculty”]
- Mr. Anthony Babinec
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[su_tab title=”Contact”]
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