This course is suitable for professionals and students those who wants to make career in e-commerce sales/marketing. You can analyze companies data effectively and see growth in the right direction through patterns and insights otherwise would not be possible.

This course contains 7 modules

• Introduction to Web Analytics, Strategy & Implementation
• Measurement Model & KPIs
• Data Coverage & Capture
• Data Accuracy & Integration
• Reporting & Analysis
• Interpretation of Reports/Analysis
• Challenges and Opportunities

Duration: 8 Weeks

Mode: Online Self-Paced

Fees: INR 16,000 + taxes

Basic understanding of business indicators like revenue, margins, & profitability and business functions like sales, marketing & customer relationship.

• Excel
• Google analytics