This course is suitable for professionals and students those who wants to make career in e-commerce sales/marketing. You can analyze companies data effectively and see growth in the right direction through patterns and insights otherwise would not be possible.
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This course contains 7 modules
- Introduction to Web Analytics, Strategy & Implementation
- Measurement Model & KPIs
- Data Coverage & Capture
- Data Accuracy & Integration
- Reporting & Analysis
- Interpretation of Reports/Analysis
- Challenges and Opportunities
Duration: 8 Weeks
Mode: Online Self-Paced
Fees: INR 16,000 + taxes
Basic understanding of business indicators like revenue, margins, & profitability and business functions like sales, marketing & customer relationship.
- Google analytics