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This course is suitable for professionals and students those who wants to make career in e-commerce sales/marketing. You can analyze companies data effectively and see growth in the right direction through patterns and insights otherwise would not be possible.

This course contains 7 modules

  • Introduction to Web Analytics, Strategy & Implementation
  • Measurement Model & KPIs
  • Data Coverage & Capture
  • Data Accuracy & Integration
  • Reporting & Analysis
  • Interpretation of Reports/Analysis
  • Challenges and Opportunities

Duration: 8 Weeks

Mode: Online Self-Paced

Fees: INR 16,000 + taxes

Basic understanding of business indicators like revenue, margins, & profitability and business functions like sales, marketing & customer relationship.

  • Excel
  • Google analytics
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