In today’s rapidly evolving tech landscape, leveraging Generative AI (GenAI) has become crucial for staying competitive, particularly in the realm of B2B SaaS. Organisations are increasingly working towards improving business efficiency for customers and employees and data-driven decision making has become more imperative than ever before. This talk will explore the latest industry trends in data and insights, the transformative impact of GenAI on customer support and employee service desks, and best practices for implementing GenAI at scale. Attendees will gain a comprehensive understanding of how GenAI can revolutionize their operations and drive significant value in their organizations.