Search Query Optimization Using Retrieval-Augmented Generation (RAG)

About

In the world of online food delivery, user search queries are often vague, incomplete, or noisy — like "best pizza", "veg thali under 200", or "birynai" (yes, with a typo). This talk explores how Retrieval-Augmented Generation (RAG) can help rewrite such queries into more precise and intent-aware forms, improving both relevance and user experience. We’ll cover the core concepts behind RAG, how it combines external retrieval with generative language models, and how it compares to traditional query rewriting approaches. The session will wrap up with a hands-on demo showcasing a real-world use case in the online food delivery space, illustrating how RAG can be used to bridge the gap between user intent and search results.

Key Takeaways:

1. We will gain understanding about search query domain and importance of query rewriting to better understand customer queries and improve conversion rates
2. Gain knowledge about why RAG using LLMs can outperform traditional methods using rules and statistical models
3. Gain a working understanding of how to build a RAG-based query rewriting pipeline which can be used in many other domains (ex- e-commerce, online content platforms, etc.)

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