Generative AI is moving fast — and it’s no longer just about writing ad copy or creating visuals. We’re now entering an era where AI agents can think, decide, and create at scale, transforming how brands connect with their customers.

In this talk, We’ll see how we can use GenAI and agentic systems to take marketing from one-size-fits-all to millions of personalized creatives, tailored for individual personas, channels, and moments — all in real time.

In this session, we will walk through:

• What makes an AI “agentic” — and why it matters for marketers
• How CRM data + LLMs = dynamic storytelling for every user
• The tech stack powering autonomous campaign generation and optimization
• Real-world results from brand campaigns — what worked, what didn’t
• Practical challenges like latency, hallucination, and control — and how to tackle them

Whether you are building AI products, running marketing ops, or just GenAI-curious — this session will leave you with real-world insights, architectures, and ideas you can take back to your team.