Agentic Commerce: When AI Becomes the Buyer

PowerTalk

About the session

Commerce is entering a new era where AI agents, not people, increasingly drive purchasing decisions and transactions. As autonomous agents discover products, compare options, and execute purchases, the traditional commerce stack, from discovery and trust to payments and customer relationships, is being fundamentally transformed.
 
This session explores what changes when the customer is no longer a person but an AI agent. It examines how merchants get discovered by agents, how identity and trust work when software can transact autonomously through Know-Your-Agent (KYA) frameworks, and how agent-to-agent (A2A) payment rails enable secure transactions across platforms.
 
Designed for business and technology leaders, this talk provides a practical map of the transition to agent-driven commerce. It covers the underlying architecture, trust infrastructure, payment ecosystem, and organizational decisions required to compete in a world where agents increasingly act on behalf of customers.

Session Takeaways

Understand how commerce is evolving from app-based browsing to agent-initiated transactions, and why discovery, conversion funnels, and checkout experiences must be redesigned.

Learn how trust works in autonomous commerce, including identity, authorization, and Know-Your-Agent (KYA) frameworks for AI agents.

Explore how agent-to-agent (A2A) payment rails and emerging standards enable secure and reliable transactions between autonomous systems.

Understand the regulatory and governance challenges of autonomous commerce across different markets and jurisdictions.

Gain a practical leadership playbook for measuring ROI, preparing teams, and building organizational readiness for the agentic commerce era.

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