In this online course, “Political Analytics and Microtargeting,” you will learn how to apply predictive modeling methods to target voters in political campaigns.
You will learn which aspects of campaigns are especially important for modeling purposes, and the difference between traditional targeting methods and more recent micro-targeting techniques. The course covers what to measure and how to design surveys to measure it. The role of experiments is discussed, and you will learn how television advertising, online advertising, and social media fit in.
Duration:
4 Week
Time Requirement:
About 15 hours per week, at times of your choosing.
Important Dates:
March 06, 2015 to April 03, 2015
Fees:
INR 37,740 (assuming $ = INR 60)
Part Time/ Full Time:
Part Time
Data analysts who are familiar with predictive modeling and want to learn how to apply it in the political world. Political consultants and staff who have had some exposure to predictive modeling, and want to dive deeper and learn how it is applied in a political campaign.
Prerequisite:
Predictive Analytics 1 or equivalent familiarity with predictive modeling methods.
