The main moto of any Over-the-top (OTT) platform is to build a consumer-centric entertainment platform – and hyper-personalisation is the way to grow. AI can craft solutions keeping convenience and monetisation under consideration. In this Power Talk, Ujjyaini Mitra will discuss two such initiatives.
Key Takeaways:
- Personalisation is NOT just equal to Recommendations Engines, it’s much more than that
- The use of AI in new pioneering use cases – our learning
- What we yet haven’t been able to do – solutions are welcome
