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Business Analytics is used for strategic, operational and tactical decision making across industry verticals such as banking, financial services, telecom, manufacturing and retail.

PwC, one of the largest professional services firms in the world, and ICICI Bank, the second largest bank in India, have extensive experience and expertise in the field of Analytics. They recognize the dearth of trained resources and have decided to support this program as they believe that this will help create a larger talent pool for this industry.

Program Objective:

The Course aims at equipping the students with the tools, techniques and skills to enable a seamless absorption in the domain of Business Data Analytics:

  • Technology Skills: an understanding of the tools like Excel, R, SAS, Hadoop, Python, NOSQL (MongoDB) and the Amazon EC2 cloud and a deep enough understanding to extract and analyze data

  • Statistical Modeling and Analytical Skills: knowledge of the statistics, data mining and machine learning techniques available and the ability to create models

  • Applying analytics to business situations: an understanding of the business aspect of analytics with focus on the financial sector, telecom and retail to enhance the quality of the analysis

  • Communication and Visualization Skills: presenting the analysis so as to be “user friendly”.

Program Structure:

This unique Praxis Business Analytics Program is spread over 12 months. The program is divided into 4 trimesters:

  • Three trimesters of three months each comprise more than 500 hours of classroom training on campus
  • One trimester of three months is assigned for internship in an organization

Students will be offered a 3-month internship with organizations of repute. They will be required to work on live assignments in the domain of Business Analysis.

Term 1 – The Business Analytics Approach

Statistics and R

RDBMS and Data Warehousing

Introduction to SAS

Marketing Management

Marketing Research

Financial Services Analytics

Managerial Communication

Term 2

Financial Statement Analysis and Cost Accounting

Advanced Statistics and R

Big Data/Hadoop

Data Mining with Rapid Miner


Econometrics with SAS

Financial Data Modeling with Excel

Term 3

Telecom and Spend Analytics

Retail Analytics

Optimisation Techniques

Statistical Data Modeling with R

Enterprise Performance Management

Text Analytics



Data Visualisation Lab with Tableau, IBM Many Eyes, Google Charts

Duration :

12 months (9 months of Classroom Training & 3 months of Internship), More than 500 hours

Important Date: 


(or) IMS Centres

Commencement of Interviews

January 2015

Commencement of Programme

June 2015


Part time/Full time:

Full Time


Rs. 400,000 /-

This is a post-graduate course and targeted towards working professionals with 2-5 years’ experience in IT, operations, finance etc. However, graduates with less or no work experience, but with a sound academic background and comfort with mathematics and computer programming are welcome to join.

  • Excel
  • R
  • SAS
  • Hadoop
  • Python
  • MongoDB
  • Amazon EC2 cloud
  • Srinivas Govindrajan (Dean at Praxis)Com (Utkal), PGDM (IIM Ahmedabad).
  • Charanpreet Singh (Associate Dean at Praxis):Tech (IIT Kanpur), MBA (University of Iowa).
  • Prithwis Mukerjee (Director of Business Analytics at Praxis):Tech. (IIT Kharagpur), PhD (UT-Dallas).
  • Jaydeep Mukherjee: Tech. (IIT, Kharagpur),  MS (ISI)
  • Rajiv Pratap: Tech (IIT Kanpur).
  • Prasenjit Das Purkayastha:  Sc( JU), PGDM ( GIM).
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