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Web Analytics is all about tracking and analysing how people use your websites and applications, and improving site performance and marketing campaigns. Simplilearn’s Web Analytics Certification course is aimed at educating and training participants who wish to develop comprehensive expertise in the online marketing discipline of Web Analytics.


  • Explore the various features of Web Analytics, multi-channel Analytics and how to use them
  • Discover how to generate valuable data from internal search analysis and competitive intelligence analysis
  • Ability to confidently analyze & solve online business problems in the real world
  • Conduct qualitative research and deliver actionable “data driven” business insights

The Master Course in Web Analytics also have the following features that are beneficial for a better learning experience:

  • Opportunity to maximize training experience, by leveraging the personalized training from the experts
  • Video lessons and assignments, to prepare and practice
  • Interactive student/faculty forums, to clarify and resolve doubts
  • Revise and assess, with Work books, Tests and Quizzes
  • Improve learning, with progress feedback from the faculty
  • Enrich learning experience, by gaining hands-on experience in building a real life project
  • Intro: Introduction to Web Analytics Preview 4:17
  • Section 1: Data Collection Preview 4:24
  • Section 2: Key Performance Indicators & Analytical Techniques Preview 8:9


Online Training

Online Self Learning: – INR 31,999(Access Days 90)

Online Self Learning: – INR 35,999(Access Days 180)

Key Features

  • 25+ Hrs of High Quality e-Learning Content
  • Online Progress Quiz
  • Downloadable Workbooks & Exercises
  • Practice Tests
  • Topics on Multi-Channel Analytics, KPI’s and Analytics Techniques
  • Comprehensive and Up-to-Date Content
  • Exam Fee Included
  • Industry recognized OMCP Certificate

Who should do this course?

The Master Course in Web Analytics can be pursued by all those professionals who want to specialize in the field of Web Analytics and gain recognition in digital marketing industry. However, the course is most suited to:

  • Web Analytics Implementers
  • Web Analytics Data Reporters
  • Digital Analysts
  • Graduates
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