Sanjana Rajpal — Published On July 12, 2022
Analytics Vidhya Announcement

Dear Readers, 

Are you ready to brush up on your data science skills? Because we are excited for you to bring yet another session of DataHour with our industry expert Amalka Withana who is a Data Science, Senior Architect at Axiata Digital Labs. This DataHour deals with Social Network Analysis. So, if you have ever wondered how social media, telecom companies, and other brands get all your information and how they use it in your favour, then this DataHour is for you. Register now and keep your notepads ready as you learn the knacks of Social Network Analysis. 

About the DataHour

Have you ever solved blood relation questions?

There is an invisible thread that joins all relations (dots) together. Now imagine, this thread being in our social networks, connecting one dot to another. That is called Social Network Analytics (SNA). The network science of Social Network Analysis is a broad examination of social networks using ideas from network and graph theory. It investigates how people behave on a micro level, their interactions (social structure) on a macro level, and the relationship between the two.

The DataHour | Social Network Analytics


The SNA builds a relation between entities. This method is also used by companies such as Facebook, LinkedIn, and organizations to understand the workflow. Further, this is also used in identifying and isolating individuals and groups that are transmitters of diseases.

This DataHour will help you in framing business problems as an SNA use case and learning the approach to solve them. SNA is a tool that financial institutions employ to detect fraud. Fraud is frequently orchestrated through networks of individuals with tenuous ties to one another. Financial institutions will be able to identify consumers who might be related to people or entities on their criminal watchlist (network) and take preventative steps as a result of such a network mapping.

Prerequisites for registering: Enthusiasm to learn Data Science

For whom is this DataHour for?

  • Students and Freshers with an interest in Data Science.
  • Data science professionals who want to accelerate their career growth

Learn with Experts

Amalka Withana

Head of Competency Excellence – Data Science, Senior Architect @ Axiata Digital Labs

Amalka Withana is a solutions architect for artificial intelligence, machine learning, and data science. He has more than 15 years of experience working in the ICT and Fintech sectors, and he has a depth of knowledge and practical experience in areas like artificial intelligence, machine learning, ICT concepts, the creation of corporate solutions, project management, and the expansion of businesses in large-scale settings.

He is the Head of Competency Excellence – Data Science, Senior Architect at ADA at the moment.

Are you keen on learning with our industry experts? Then join the DataHour on Thursday, 14 July 2022, 7 pm – 8 pm IST.



So, what are you waiting for? Register now and grab this amazing opportunity to learn with the experts. If you’re attending this session and have some questions about this topic, please send them to us at [email protected], or ask directly to the speaker during the session.

If you missed any of the past episodes of ‘The DataHour’, you may watch the recordings on our YouTube channel or read the synopsis here


If you’re having trouble enrolling or would like to conduct a session with us. Contact us at [email protected]


About the Author

Sanjana Rajpal

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