An Academic Overview of Markov Chain
ArticleVideo Book This article was published as a part of the Data Science Blogathon. Introduction Analytics can be broadly segmented into 3 buckets by …
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A Beginner’s Guide to Channel Attribution Modeling in Marketing (using Markov Chains, with a case study in R)
ArticleVideo Book Introduction In a typical ‘from think to buy’ customer journey, a customer goes through multiple touch points before zeroing in on the …
Applications of SAS Proc IML in Analytics
ArticleVideo Book In the last two articles on IML, we discussed basics of IML and how to perform various matrix operations using SAS IML. …
