Kunal Jain — Published On April 30, 2015 and Last Modified On May 1st, 2015
Beginner Business Analytics Resource

Recently, I had to travel to Kolkata for a short trip. While I was going there, I thought, I should visit Praxis Business School. While I have talked to multiple stakeholders associated with Praxis in past and have heard good things about the course they run, you can never equate the experience of visit on the campus with telephonic discussions!

So, I called up the management of Praxis Business School and they were more than happy to have me there.


First impressions – a small homely campus


In the first impression, Praxis came across as a small homely campus. The class-rooms, the management offices and the staff-room, everything was under a single roof. This also meant high accessibility – I could see faculty and students interacting with each other freely, but more on this later!


First stop – Interaction with Dean & Associate Dean

The first thing I did was to meet Prof. Srinivas Govindrajan (Dean) & Prof. Charanpreet Singh (Associate Dean). Prof. Govindrajan is an IIM Ahmedabad alumni & currently serving as visiting professor at IIM Calcutta and IIM Raipur, in addition to being the Dean at Praxis. Prof. Singh, on the other hand is IIT Kanpur alumni who completed his MBA from University of Iowa and has been part of corporate world for 20 years before joining Praxis. He is a visiting professor at IIM Raipur.

Over a cup of tea, we discussed how Analytics became a focus area for Praxis and how the first version of the program came together. Following were a few interesting notes I made from this discussion:

  • From inception to till date, the program has had continuous inputs from industry partners like PwC and ICICI Bank.
  • The program is a rigorous 12 month program including 3 months of industry internship, which converts to a job for most of the candidates.
  • Unlike other part time programs, Praxis owns the placements for its student. That is the metric which both Prof. Singh and Prof. Govindrajan tracked themselves against.
  • The program is designed with a view that students passing out from the program can take up any of the career paths: consultancy roles or hands on data scientist roles.

In our constant endeavour to create professionals for changing industry requirements, we launched the Business Analytics program in 2011. We pioneered formal training in analytics in the country and are till date the only Business School that teaches a full-time, face-to-face program in analytics and takes ownership of the placement process. We have grown the batch from 8 in 2011-12 to 30+ in 2014-15. Our program evolves constantly – in line with the quickly changing analytics landscape – and our industry connect has grown significantly in the last 4 years.  While our program is ranked among the top-5 analytics programs in the country, we have introduced analytics as a specialization in  our flagship 2-year business management program as well.

 -Prof. Charanpreet Singh, Associate Dean, Praxis Business School


The Course designer and Program Director – Prof. Prithwis Mukherjee:

There were enough references to Prof. Mukherjee during my discussions with Prof. Govindrajan & Prof. Singh. I was almost looking forward to meet up before meeting him. As soon as I met Prof. Mukherjee, I knew I am talking to a person who not only has immense industry experience under his belt, but is as much an hands on data scientist himself.

Prof. Mukherjee is an IIT Kharagpur alumni, was Director at IBM and had served as a partner at PwC before joining Praxis. He enjoys hands on coding himself and has experimented with almost every open source tool available today. From setting up a Hadoop cluster to running recommendation engines for web apps, Mr. Mukherjee has done it all. I almost hope that I have same hunger for knowledge, when I have as much experience as he carries!

Coming back to the program, the philosophy Prof. Mukherjee has stuck to while designing the course is to cover a lot of breadth and focus on hands on exercises. Here are some more details I found out while I spent time with Prof. Mukherjee:


Course Content / Structure:

The entire course at Praxis is divided in 4 trimesters – with the last 3 months being spent in interning. The curriculum during the 3 trimesters was exhaustive with 500+ hours of classroom interaction – much more than any other course has to offer. The course kicks off with a workshop on Excel, basics of R and Intro to SAS and ends up with modules on data visualization, text mining & NoSQL databases.

As you can see, the course covers a wide spread of topics in a short amount of time, so if you are planning to take up this course, be prepared for 9 months of intensive learning!

Tools covered during the course: SAS, R, Python, RapidMiner, Hadoop, Excel& Tableau


Business Analytics program at Praxis Business School is a perfect amalgamation of statistics and data science along with its application to business. Class room sessions by highly experienced faculty followed by a little self help guarantees a fantastic kick-start to the career as a data analyst/scientist. The course also takes into consideration the advancements in the field of data analytics by constantly revising the curriculum and arranging guest lectures by senior industry executives.

The experience at Praxis for me has been very satisfactory and has been the most productive time of my career.

– Apuroop Pullabhatla, Data analyst at Abzooba, Praxis Analytics Batch of 2015


Other faculty members:

Here is a link to the profile of all core and visiting faculty. It is a good mix of people from some of the best Education institutes and professional Organizations. Around 35% of the course is delivered from people in industry, while 65% of it is delivered by in house faculty.


The culmination of the course – placements

Probably the most important metric for a course like this is the placement ratio. At the time of publishing this, Praxis has managed to place 25 out of 30 students (as on 27th April 2015) out of the current outgoing batch. The process is still undergoing, so the number can change slightly. Some of the companies hiring this season were HSBC, Genpact, Karvy, ICICI Bank, HDFC Bank, KieSqaure Consulting, ICRA Techno Analytics and Happiest Minds. The salaries of placed students has varied from 4 Lakhs to 12 Lakhs p.a. (CTC).

I think this is a huge achievement and a good reflection of the ownership shown at Praxis. With increasing awareness about this course, this number should only go up further.

As part of my career aspirations of shifting to Analytics , I was looking a for a solid platform which could equip me with the all the necessary tools and techniques to make myself industry ready and opting for praxis business analytics program proved to be the right step.

AseemDatta, Assistant Manager(Analytics Wing) – Genpact, Praxis Analytics Batch of 2015


The best part – interaction with students & Bengali sweets!

praxis business school

Once I had my interaction with the Dean(s)& Program Director, it was time for what I love the most – interacting with students. I spent about half an hour with a batch about to pass out from Praxis and tried understanding their experience. Here is what they had to say:

  • Most of them were satisfied with the program and would recommend it to people entering analytics industry.
  • As expected, several tools and techniques were covered during the period of the program. Students were broadly satisfied with the coverage and the pedagogy.
  • The program is intense as the course covers a broad spectrum of tools & techniques. But the faculty is very approachable and always there to help the students.

By this time, I was almost running out of time. The campus was good 3 hours away from the airport. I couldn’t say no to the delicious Rasagullas offered along with the lunch, so I took them and then went on to catch my flight.


Overall Verdict / My recommendation:

I would recommend Praxis as one of the best full time offering currently available in India. It is ideally suited for people with less than 5 years of experience, who can start with hands on roles in analytics and data science.

For people with higher experience, it is a tricky situation to be in. The course definitely provides the learning, but analytics industry in India has not accepted high experience people making a career shift into analytics yet! Having said that, the best campus job this year was grabbed by a candidate with 7 years of experience. So it can happen, but you are taking a bit of a chance.

Another point worth mentioning here is cost of the course. At a price of INR 4 Lakhs, I think the course offers a lot of value.

I walked off from Praxis with a great satisfaction. I see a team dedicated to create one of the best full time offering for people interested in making a career in Analytics. The course has continuously evolved to keep up with high demand of the industry.


End Notes:

I thank the management of Praxis to be a generous host and for those juicy Rasagullas and promise to host them, when they visit Delhi!

If you have any further question on this course, I’ll be more than happy to share my views & perspective about. If I don’t have the answer myself, I can surely try to get it as well.

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About the Author

Kunal Jain
Kunal Jain

Kunal is a post graduate from IIT Bombay in Aerospace Engineering. He has spent more than 10 years in field of Data Science. His work experience ranges from mature markets like UK to a developing market like India. During this period he has lead teams of various sizes and has worked on various tools like SAS, SPSS, Qlikview, R, Python and Matlab.

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21 thoughts on "Review – Business Analytics Post Graduate Program – Praxis Business School, Kolkata"

Niket says: May 01, 2015 at 5:10 am
Hi Kunal, Thanks for sharing it. i am currently in my final year of my college and want to make career in Business analytics. Could you please provide some information about admission and also the information about other colleges? Reply
Anon says: May 01, 2015 at 9:16 am
Thanks for a useful round-up of the course offered by the Praxis. (I can see this becoming a series--hopefully you'll travel more ;-) ). Could you give us a cross-section of the experience of the students (currently and in the past)? Did most of them come with any prior experience in the analytics industry? What was the proportion of people from other fields? Reply
Anon says: May 01, 2015 at 1:29 pm
Niket, I suggest that you first check out previous posts on the topic by clicking on the relevant tags beneath this post (analytics course, analytics training, etc.). I'm sure some of them may need updating as and when Kunal has more information, but for the most part it will give you a good overview. Reply
Harish says: May 04, 2015 at 6:52 am
Anon, almost all the students with experience come from non analytics backgrounds. Close to half the batch has IT development/ consulting/ Analysis experience. The other half of the batch has diverse experience in domains such as BFSI, Telecom, Manufacturing and so on. Reply
Kunal Jain
Kunal Jain says: May 04, 2015 at 7:19 am
Thanks Harish for the reply. Hi Anon! Yeah, this is definitely one of the areas we want to be present more in - of course the travel comes along! As Harish said, most of the people in batch were experienced, which varied from 1 - 2 years at the lower end (may be 2 - 3 freshers at most) to even 12 years on the upper side. The mode would likely be 3 - 5 years. These numbers are based on impressions during the interaction. I can ask for specific numbers, if they help. Regards, Kunal Reply
Anon says: May 04, 2015 at 8:47 am
Thank you, Harish and Kunal for the replies. Reply
Sagar says: May 04, 2015 at 7:02 pm
Hi Kunal, Thanks for sharing beautiful insight of Praxis BA course. I am totally convinced with kind of education quality provided at Praxis. Though I cannot see any MNCs/Business or analytics giants taking part in on campus placement process. Can you please share your thoughts on the same ? Reply
Harish says: May 06, 2015 at 9:05 am
Dear Sagar, Foreign MNCs like HSBC, Genpact, PwC, Target, Fidelity, IDC, Millward Brown and Indian MNCs like ICICI Bank, Axis Bank and HDFC Bank have recruited Praxis Business Analytics students. You may refer to the list of recruiters on Praxis website. Reply
nasreekar says: May 07, 2015 at 3:42 pm
Hi Kunal, Thanks for the review. Regarding the course, is it a certificate course or a regular degree course like PGDM or MBA. Reply
AnalyticsAspirant says: May 10, 2015 at 9:06 am
Hi Kunal, I have over 7 years of experience in IT, and I have spent 4-5 of those years in Business Intelligence . I have worked extensively with SQL and Reporting tools. I had heard that coming from a Business Intelligence background I would find it relatively easy to land a Business Analytics job. I am looking for a full time training and placement. So Praxis is my choice. However I saw in your article that the analytics industry in India is not willing to accept people with over 5 years of experience. How big a disadvantage will my years of experience will be for me ? Reply
Sagar says: May 11, 2015 at 10:51 am
Hi AnalyticsAspirant, Can you please share you emailID to me. (Mine is [email protected]) I need your help to clear out some of my queries. Reply
Harish says: May 12, 2015 at 8:40 am
Dear Analytics Aspirant, Having more than 5 years of experience in a unrelated domain may be a disadvantage - one may not be able to leverage the experience completely. But, if you have had experience in a data oriented job profile, it would be considered favorably. At Praxis, we did have a student - Naveen Gumgol, with a very similar profile like yours. He is currently working as a Principal Consultant with PwC. You may connect with him on Facebook or LinkedIn and discuss about your query. Reply
AnalyticsAspirant says: May 21, 2015 at 5:29 am
Sorry for replying late. Thanks for the information you provided. It is very encouraging to hear about Naveen. However , I just have one question: Though Naveen secured a great job, did you(Praxis) face any difficulty in placing him? Reply
AnalyticsAspirant says: May 21, 2015 at 5:33 am
I will contact you over gmail soon. Reply
Harish says: May 22, 2015 at 7:10 am
Placing participants with higher experience in a suitable role always requires more effort than placing someone with lesser experience. As placements at Praxis are handled by the faculty members who have had illustrious careers, we have been able to manage that well in the past :) Reply
Pankaj Kumar
Pankaj Kumar says: May 27, 2015 at 6:20 am
I am working as Research Analyst in IBM. I have total of 3 years experience in Market research industry. I have been selected for PGPBA program at Great Lakes, Chennai campus. Please guide me..How useful is this program for someone who wants to build career in Analytics Industry. Will it make transition into Analytics domain easy or bring in better opportunities in the field. I have also been selected for PGPBA 1 year full time program at Praxis Business School. Please guide me..which of the two would be better. Reply
sri says: June 01, 2015 at 11:15 am
Hi pankaj, This is srivathsan and even I am also in the same field i.e., MR. Recently I have been selected for BA course. Is there any possible way to reach you? Reply
Harish says: June 02, 2015 at 5:00 am
Pankaj and Srivathsan - you may connect with each other and the alumni of the 1 year PGPBA program through Facebook. Here is the link to a group created by Alumni of Business Analytics 2014 batch - https://www.facebook.com/groups/1456500511253454/ Reply
Amit says: January 13, 2016 at 12:44 pm
Hi I have quick question. I have 12 year of experience in IT support and now I want to switch over to Big Data Analytic as this is great demand and better score. I have secure a seat CDAC - NOIDA . Considering my experience will it be tough or easy for me to switch into a new field. I am targeting campus placement with CDAC. Kindly help Regards Amit Reply
Shoneet says: March 09, 2016 at 7:20 pm
hi everyone, I have cleared the praxis test and interview for july 2016 batch. i am a mechanical engineer (2014 batch) and was working in field of construction. so my previous experience is of no use in this field. will it be difficult for me to get placed after the completion of one year course in praxis? pls help me out here. i m totally confused whether i should join the program or not. Reply
Vipin Goel
Vipin Goel says: July 22, 2016 at 8:50 am
Hi Harish/Kunal, How are you. This is Vipin Goel Senior Analyst AON Hewitt doing PGDBDA from Cdac Noida having 6 year exp. 1. For 1 year BA course, is there any hostel facility at kolkata and banglore location? 2. when will the Banglore batch will pass out for 1 year regular BA. 3. Which campus will provide the better and more Placement opportunities? Regards, Vipin Reply

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