Time Series Analysis of Netflix Stocks with Pandas

Sai Nitish Mitta 26 Jun, 2023 • 8 min read

Introduction

Time series analysis of data is not just a collection of numbers, in this case Netflix stocks. It is a captivating tapestry that weaves together the intricate story of our world with Pandas. Like a mystical thread, it captures the ebb and flow of events, the rise and fall of trends, and the emergence of patterns. It reveals the hidden connections and correlations that shape our reality, painting a vivid picture of the past and offering glimpses into the future.

Time series analysis is more than just a tool. It is a gateway to a realm of knowledge and foresight. You will be empowered to unlock the secrets hidden within the temporal fabric of data, transforming raw information into valuable insights. Also, guides you in making informed decisions, mitigating risks, and capitalizing on emerging opportunities

Let’s embark on this exciting adventure together and discover how time truly holds the key to understanding our world. Are you ready? Let’s dive into the captivating realm of time series analysis!

Netflix stocks | time series analysis | pandas

Learning Objectives

  • We aim to introduce the concept of time series analysis and highlight its significance in various fields and presenting real-world examples that showcase the practical applications of time series analysis.
  • We will provide a practical demonstration by showcasing how to import Netflix stock data using Python and yfinance library. So that the readers will learn the necessary steps to acquire time series data and prepare it for analysis.
  • Finally, we will focus on important pandas functions used in time series analysis, such as shifting, rolling, and resampling which enables to manipulate and analyze time series data effectively.

This article was published as a part of the Data Science Blogathon.

What is Time Series Analysis?

A time series is a sequence of data points collected or recorded over successive and equally spaced intervals of time.

  • Time series analysis is a statistical technique for analyzing data points collected over time.
  • It involves studying patterns, trends, and dependencies in sequential data to extract insights and make predictions.
  • It involves techniques such as data visualization, statistical modeling, and forecasting methods to analyze and interpret time series data effectively.

Examples of Time Series Data

  1. Stock Market Data: Analyzing historical stock prices to identify trends and forecast future prices.
  2. Weather Data: Studying temperature, precipitation, and other variables over time to understand climate patterns.
  3. Economic Indicators: Analyzing GDP, inflation rates, and unemployment rates to assess economic performance.
  4. Sales Data: Examining sales figures over time to identify patterns and forecast future sales.
  5. Website Traffic: Analyzing web traffic metrics to understand user behavior and optimize website performance.

Components of Time Series

There are 4 Components of Time Series. They are:

  • Trend Component: The trend represents a long-term pattern in the data that moves in a relatively predictable manner either upward or downward.
  • Seasonality Component: The seasonality is a regular and periodic pattern that repeats itself over a specific period, such as daily, weekly, monthly, or seasonally.
  • Cyclical Component: The cyclical component corresponds to patterns that follow business or economic cycles, characterized by alternating periods of growth and decline.
  • Random Component: The random component represents unpredictable and residual fluctuations in the data that do not conform to the trend, seasonality, or cyclical patterns.

Here is a visual interpretation of the various components of the Time Series.

Netflix stocks | components of time series | pandas

Working with yfinance in Python

Let’s now see a practical use of yfinance. First, we will download the yfinance library using the following command.

Installation

!pip install yfinance

Please be aware that if you encounter any errors while running this code on your local machine, such as in Jupyter Notebook, you have two options: either update your Python environment or consider utilizing cloud-based notebooks like Google Colab. as an alternative solution.

Import Libraries

import pandas as pd
import matplotlib.pyplot as plt
import yfinance as yf
from datetime import datetime

Download Netflix Financial Dataset Using Yahoo Finance

In this demo, we will be using the Netflix’s Stock data(NFLX)

 NETFLIX | Netflix stocks | time series analysis | pandas
NETFLIX
df =  yf.download(tickers = "NFLX")
df
financial dataset using yahoo finance | Netflix stocks | time series analysis | pandas

Let’s examine the columns in detail for further analysis:

  • The “Open” and “Close” columns show the opening and closing prices of the stocks on a specific day.
  • The “High” and “Low” columns indicate the highest and lowest prices reached by the stock on a particular day, respectively.
  • The “Volume” column provides information about the total volume of stocks traded on a specific day.
  • The “Adj_Close” column represents the adjusted closing price, which reflects the stock’s closing price on any given trading day, considering factors such as dividends, stock splits, or other corporate actions.

About the Data

# print the metadata of the dataset
df.info()

# data description
df.describe()
Netflix stocks | time series analysis | pandas
"

Visualizing the Time Series data

df['Open'].plot(figsize=(12,6),c='g')
plt.title("Netlix's Stock Prices")
plt.show()
visualising the time series data | Netflix stocks | time series analysis | pandas

There has been a steady increase in Netflix’s Stock Prices from 2002 to 2021.We shall use Pandas to investigate it further in the coming sections.

Pandas for Time Series Analysis

Due to its roots in financial modeling, Pandas provides a rich array of tools for handling dates, times, and time-indexed data. Now, let’s explore the key Pandas data structures designed specifically for effective manipulation of time series data.

1. Time Shifting

Time shifting, also known as lagging or shifting in time series analysis, refers to the process of moving the values of a time series forward or backward in time. It involves shifting the entire series by a specific number of periods.

Presented below is the unaltered dataset prior to any temporal adjustments or shifts:

 Original dataset | Pandas for time series analysis | Netflix stocks | time series analysis | pandas
Original dataset

There are two common types of time shifting:

1.1 Forward Shifting(Positive Lag)

To shift our data forwards, the number of periods (or increments) must be positive.

df.shift(1)
 After Forward Shifing
After Forward Shifing

Note: The first row in the shifted data contains a NaN value since there is no previous value to shift it from.

1.2 Backward Shifting(Negative Lag)

To shift our data backwards, the number of periods (or increments) must be negative.

df.shift(-1)
 After Backward Shifting
After Backward Shifting

Note: The last row in the shifted data contains a NaN value since there is no subsequent value to shift it from.

2. Rolling Windows

Rolling is a powerful transformation method used to smooth out data and reduce noise. It operates by dividing the data into windows and applying an aggregation function, such as

mean(), median(), sum(), etc.  to the values within each window.

df['Open:10 days rolling'] = df['Open'].rolling(10).mean()
df[['Open','Open:10 days rolling']].head(20)
df[['Open','Open:10 days rolling']].plot(figsize=(15,5))
plt.show()
 Rolling window for 10 days
Rolling window for 10 days

Note: The first nine values have all become blank as there wasn’t enough data to actually fill them when using a window of ten days.

 Rolling window of 10 days plot
Rolling window of 10 days plot
df['Open:20'] = df['Open'].rolling(window=20,min_periods=1).mean()
df['Open:50'] = df['Open'].rolling(window=50,min_periods=1).mean()
df['Open:100'] = df['Open'].rolling(window=100,min_periods=1).mean()
#visualization
df[['Open','Open:10','Open:20','Open:50','Open:100']].plot(xlim=['2015-01-01','2024-01-01'])
plt.show()
 Rolling window of 10,20,50 and 100 days plot
Rolling window of 10,20,50 and 100 days plot

They are commonly used to smoothen plots in time series analysis. The inherent noise and short-term fluctuations in the data can be reduced, allowing for a clearer visualization of underlying trends and patterns.

3. Time Resampling

Time resampling involves aggregating data into predetermined time intervals, such as monthly, quarterly, or yearly, to provide a summarized view of the underlying trends. Instead of examining data on a daily basis, resampling condenses the information into larger time units, allowing analysts to focus on broader patterns and trends rather than getting caught up in daily fluctuations.

#year end frequency
df.resample(rule='A').max()
 Resampled data
Resampled data

This resamples the original DataFrame df based on the year-end frequency, and then calculates the maximum value for each year. This can be useful in analyzing the yearly highest stock price or identifying peak values in other time series data.

df['Adj Close'].resample(rule='3Y').mean().plot(kind='bar',figsize=(10,4))
plt.title('3 Year End Mean Adj Close Price for Netflix')
plt.show()
 Resampled data plot
Resampled data plot

This bar plot show the average Adj_Close value of Netflix Stock Price for every 3 years from 2002 to 2023.

Below is a complete list of the offset values. The list can also be found in the pandas documentation.

Alias Description
B business day frequency
C custom business day frequency
D calendar day frequency
W weekly frequency
M month end frequency
SM semi-month end frequency (15th and end of month)
BM business month end frequency
CBM custom business month end frequency
MS month start frequency
SMS semi-month start frequency (1st and 15th)
BMS business month start frequency
CBMS custom business month start frequency
Q quarter end frequency
BQ business quarter end frequency
QS quarter start frequency
BQS business quarter start frequency
A, Y year end frequency
BA, BY business year end frequency
AS, YS year start frequency
BAS, BYS business year start frequency
BH business hour frequency
H hourly frequency
T, min minutely frequency
S secondly frequency
L, ms milliseconds
U, us microseconds
N nanoseconds

Conclusion

Python’s pandas library is an incredibly robust and versatile toolset that offers a plethora of built-in functions for effectively analyzing time series data. In this article, we explored the immense capabilities of pandas for handling and visualizing time series data.

Throughout the article, we delved into essential tasks such as time sampling, time shifting, and rolling analysis using Netflix stock data. These fundamental operations serve as crucial initial steps in any time series analysis workflow. By mastering these techniques, analysts can gain valuable insights and extract meaningful information from their data. Another way we could use this data would be to predict Netflix’s stock prices for the next few days by employing machine learning techniques. This would be particularly valuable for shareholders seeking insights and analysis.

The Code and Implementation is Uploaded at Github at Netflix Time Series Analysis.

Hope you found this article useful. Connect with me on LinkedIn.

Frequently Asked Questions

Q1. What is time series analysis and how is it used?

Time series analysis is a statistical technique used to analyze patterns, trends, and seasonality in data collected over time. It is widely used to make predictions and forecasts, understand underlying patterns, and make data-driven decisions in fields such as finance, economics, and meteorology.

Q2. What are the main components of a time series?

The main components of a time series are trend, seasonality, cyclical variations, and random variations. Trend represents the long-term direction of the data, seasonality refers to regular patterns that repeat at fixed intervals, cyclical variations correspond to longer-term economic cycles, and random variations are unpredictable fluctuations.

Q3. What are the challenges in time series analysis?

Time series analysis poses challenges such as handling irregular or missing data, dealing with outliers and noise, identifying and removing seasonality, selecting appropriate forecasting models, and evaluating forecast accuracy. The presence of trends and complex patterns also adds complexity to the analysis.

Q4. What are some real-world applications of time series analysis?

Time series analysis finds applications in finance for predicting stock prices, economics for analyzing economic indicators, meteorology for weather forecasting, and various industries for sales forecasting, demand planning, and anomaly detection. These applications leverage time series analysis to make data-driven predictions and decisions.

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Sai Nitish Mitta 26 Jun 2023

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