How to create Your Own AI Influencer using Rendernet AI?

K. C. Sabreena Basheer 25 Apr, 2024 • 5 min read

Introduction

In today’s digital age, the world of influencer marketing has evolved beyond human limitations. This is the era of AI influencers – digital personas powered by artificial intelligence algorithms, captivating audiences, and driving engagement on social media platforms. AI influencers have sparked curiosity among marketers and tech enthusiasts alike. But do you know how exactly these AI influencers are created? More interestingly, do you know that you too can create one by yourself? In this article, we’ll explain to you in a few simple steps, how to create your own AI influencer from scratch. Whether you’re a brand seeking innovative marketing strategies or an individual intrigued by the possibilities of AI, join us as we unravel the secrets behind the creation of compelling AI influencers.

What is an AI Influencer?

Influencers, as we all know, are social media personalities who post pictures and content of interest, gaining a large fan base or following. An AI influencer is a similar persona, generated by AI to mimic human influencers in looks, attitude, and behavior. They post pictures in various poses, from different locations, with interesting stories to capture our interest. They even interact with audiences on social media platforms and other digital channels, just like a human influencer.

AI influencers typically have carefully crafted personas, with unique names, personalities, and appearances. They are often created by companies or individuals to promote products, services, or ideas to their followers. They may even collaborate with real ai social media influencers or brands to further their reach and influence.

How to Create an AI Influencer?

Creating a virtual influencer is a straightforward process. Simply follow these steps to create your own AI influencer on Instagram.

Create a RenderNet Account
Go to the rendernet.ai website and create an account for free. This will give you a few initial credits to create your model.
Sign In to the Studio
Sign in and click on the “Studio” tab on the left side panel. Here you will find a range of models to select from.
Select the Model
To create a realistic image of an AI influencer, choose ‘Epic Realism’.
Put in the Prompt
Now enter the descriptive prompt of the model you wish to create in the prompt box. You may keep tweaking the prompt till you get the desired image.
Download Image
Once your model is generated, click on it to download.
Create More Images
In the pop-up window, select ‘Face Lock’. Now you can create multiple images with the same face, using different prompts mentioning different poses, backgrounds, clothes, lighting, etc.
Start Posting
To make your model an AI influencer, simply create an Instagram or any social media account and upload these pictures. You can create many more images, as required, and keep posting to build your fan following!

This way you can create customized images based on branding or for a particular event or cause. You can also create a life story for your AI influencer, and post its seemingly real-life photos. Your fanbase will increase as you post more images and make your posts more interesting. Once you have a sufficient fanbase, you can also collaborate with other brands and influencers to create more impactful content and spread your reach.

Tips to Create Better AI Influencers

Here’s a standard template of the initial prompt for creating your AI influencer model:<character description> <activity> <place/background/view>
Example: 25 year old French woman with blonde hair and blue eyes sitting in a coffee shop, blurred background
In the character description, you can mention specific features, to create a unique model. This can include eye color, hair color, age of the influencer, ethnicity, background scene, etc.
While creating new images, remember to keep the beginning of the prompt the same, for consistency. For example:
Initial prompt: 25 year old French woman with blonde hair and blue eyes sitting in a coffee shop, blurred background
New prompt: 25 year old French woman with blonde hair and blue eyes blowing bubbles in a park with the Eiffel Tower in the background
Along with the ‘Face Lock’ feature, you can select the ‘Control Net’ feature to maintain the same pose throughout all images.
You can further edit and enhance the generated images using other AI tools such as Pixlr, ImagenAI, Upscaler, etc.
Use interesting or catchy captions and trending hashtags while posting the images on Instagram, for greater reach.

Benefits of Creating AI Influencers

24/7 Availability: Unlike human influencers, AI influencers can engage with audiences around the clock, maximizing reach and engagement without the limitations of human availability.
Consistency: AI influencers can be trained to maintain a consistent tone, messaging, and appearance. This ensures that the brand messaging remains uniform across all interactions and platforms.
Time and Cost-Effectiveness: Although it might cost a little to train AI influencers, they offer long-term cost and time savings. This is in comparison to human influencers who require more time to produce content and need to be continuously paid.
Data-Driven Insights: AI influencers can be programmed can be programmed to analyze audience data and optimize their content strategy for maximum engagement, and better branding.
Global Reach: AI influencers are not bound by geographical constraints, allowing brands to reach diverse audiences worldwide without language or cultural barriers.
Adaptability: AI influencers can adapt quickly to changing trends, consumer preferences, and platform algorithms, ensuring relevance and effectiveness over time.
Brand Safety: With AI influencers, brands have full control over messaging and content, reducing the risk of controversies or reputational damage.

Conclusion

AI influencers represent a dynamic frontier in digital marketing, offering brands and individuals unprecedented opportunities for engagement, innovation, and brand-building. As the landscape of influencer marketing continues to evolve, embracing AI influencers promises to be a strategic investment. It is sure to drive long-term growth and differentiation in an ever-changing digital ecosystem. So, whether you’re a brand seeking to revolutionize your marketing strategy or an individual intrigued by the possibilities of AI, now is the time to embark on the journey of creating your very own AI influencer.