Digital Marketing Specialist- Gurgaon (6-7 Years of Experience)
Experience : 6 – 7 years
Requirements :
Task Info :
Position Summary:
If you have a marketing background with a mix of creativity, technical skills, and analytics DNA, then this just may be the role for you. We are looking for an experienced, hands-on digital marketing manager who is passionate about using the latest marketing technologies to generate demand and leads. You’ll be responsible for digital marketing programs and campaigns, as well as managing all our online properties (website, LinkedIn, Twitter, Facebook, etc.) from both a creative and technical side. Hands-on experience with social media marketing, video marketing, content marketing, online advertising and mobile marketing are a must. You will drive the acquisition of new leads, engaging prospects in the funnel, and generating MQLs across all digital marketing channels with a focus on data driven decisions and continuous optimization of programs.
Key Responsibilities:
Hands on execution and implementation is required
Campaigns: Develop quarterly digital campaign strategy and calendar based on company objectives
Digital Advertising: Multi channel online campaign development and execution
Social Media: Manage social media presence on a daily basis, conduct integrated campaigns
Online properties: Maintain and update the website, LinkedIn, Twitter, Facebook, YouTube…
Website: Site maintenance, manage updates, site administration, work with outside developer
SEO: Institute best practices; constantly fine tune and optimize our properties
Paid Search: Recommend strategies that align with quarterly goals, execute programs, report results
Lead Gen: Generate leads and demand for products and services
Production: Produce on-brand videos, ads, and content working with marketing managers, functional team leads, and creative services.
Analytics: Metrics and reporting on all online properties and campaigns
Qualifications and Skills:
Hands on execution and implementation is required
Flawless English and familiarity with the US market
Mix of creative, technical and analytics skills
Experience managing a website using WordPress
SEO strategies, tools and techniques
Tools experience in some or most of the following: WordPress, basic HTML, Google Analytics, Google Adwords, Hootsuite (or similar), Excel, Powerpoint, Adobe Illustrator (or similar)
Technically skilled in SEM, PPC, lead generation, with some online ad experience
MBA preferred
College Preference : no-bar
Min Qualification : pg
Skills : excel, google analytics, HTML5, Power point
Location : Gurugram
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