Do Artificial Intelligence and Business Analytics Complement Each Other?

Abhishek Kumar 18 Jun, 2021 • 5 min read

This article was published as a part of the Data Science Blogathon


Enterprises are now entering a new era governed by data, which is enhancing business intelligence decision-making and day-to-day business activities. Artificial Intelligence (AI) and Business Intelligence (BI) are advancing every day, allowing organizations to utilize machine learning algorithms to recognize new trends and insights in enormous reams of data and make rapid decisions about how to display them in real-time.

Setting Up Business Analytics

For the first time, every entrepreneur has considered using artificial intelligence in their business. Artificial intelligence is undeniably important in business. For example, task automation, medical diagnosis, speech, and facial recognition systems have all included AI capabilities in most science fiction films.

Isn’t this something you’d be interested in learning more about? Companies, on the other hand, will find it difficult to integrate an artificial robot into their business processes. It requires a proper set of data gathering and testing of an algorithm with its data in an organized manner.

Many current and next-generation business intelligence solutions now have potential thanks to AI. AI incorporates intelligence aids in the deployment of analytics. Furthermore, AI can extract insights from large data sets and automatically recommend future steps. By minimizing the amount of labor done by the user, this clever human-machine does the majority of the job on its own.


Why do businesses require AI-enabled BI systems?

In BI systems, artificial intelligence transforms corporate data into easy, trustworthy, and real-time reports. It’s significant for a variety of reasons:

1. When data from multiple sources is bursting in your BI, then you’ll need AI-powered BI solutions to help you comprehend all of your data by providing tailored insights.

2. The enormous expansion and velocity of big data in the industry make it tough to make an important decision promptly. However, AI that can manage alarms and business information essential for better decision-making might alleviate this problem.

3. Because big data grows at an irregular rate, it may easily hinder corporate processes. Investing in business intelligence tools, on the other hand, may help organizations break down large amounts of data into digestible insights.

4. If a firm lacks data analysts, it’s critical to hire data specialists in every area to make informed data decisions using the appropriate technologies.

Artificial intelligence-powered software has revolutionized the corporate sector today. Even though the future is uncertain, businesses must remember to adopt AI-based BI solutions to remain competitive in the technologically driven corporate world.


What happens when AI and BI merge?

Examine the consumer products sector as an example. The company has no clue how well its trade campaigns are going and wants to know how their data is doing across different areas.

Artificial intelligence in business is the only approach to tackle this challenge. When doing text analysis, big data and AI technologies make it simpler to bring together chaotic and irregular data. Artificial intelligence algorithms have made it possible to integrate a variety of data sources into a consistent and reliable business. Furthermore, AI aids in the retrieval of information and insights that a user needs.

When the user interacts with these insights and operates on them, BI inside AI may be more consistent. When AI is combined with BI solutions, it may advise the design team on what to eliminate and anticipate a new promotion as well as what promotions to keep. On their smartphone, the sales distributor will have all of the information they require.


How does artificial intelligence assist business users who lack technical expertise?

AI and BI are a great combination for building a solid company foundation. AI fills in the blanks and presents data insights in an understandable manner. AI can comprehend large amounts of data and generate data-driven suggestions, making big data insights natural and convenient for users.

AI is one of the simplest methods, as humans require more time when extracting insights and identifying trends from complex data.

Employees who utilize tools to analyze data are replaced by AI, which allows them to make regular judgments.

Each company or sector should invest in the future of AI and BI-powered technologies that can automate the majority of processes and free up employees to focus on strategic issues.


The Evolution of Business Intelligence

Big data and the Internet of Things are no longer sufficient for business (IoT). Many consumers are drawn to proactive analytics, which delivers real-time warnings and insights. Businesses may make greater use of their operational data as a result of this. Business intelligence software has produced descriptive analytics, predictive analytics, and prescriptive analytics in recent years.

1. Descriptive analytics is one of the most basic data-holding business intelligence activities. It offers a detailed description of raw data and divides it into manageable chunks for people to understand. It also aids businesses in comprehending previous behavior and determining how to manage future results.

2. Predictive analytics helps a firm to get future insights to predict future events.

3. Prescriptive analytics is a robust field that assists a firm in guiding various prospective activities and advising on potential solutions. The goal of this AI-powered analytics is to provide guidance.

Businesses have used more experienced decision-making, according to AI-powered BI products. The goal of recent company digitization is to achieve a standard level of analytics.


How does AI help us put data to work?

After the data has been collected in real-time. Artificial intelligence allows a user to utilize their data in competition with other data sources. Users will be able to test the potential of data by utilizing AI to detect more trends and develop recommended actions based on those new trends. Finally, it guarantees that the data insights will be delivered to the user when and where they are needed.

Despite this, many businesses are still lagging when it comes to incorporating AI into their business analytics. Companies that use AI outperform their competition in terms of generating more money and increasing overall business performance.



Machine learning technologies in BI provide corporate benefits in a variety of industries, including retail, banking, and government.

1. Any retailer’s primary emphasis areas are marketing and end consumers. Using AI to analyze social media data, demographic data, and internal historical data can greatly assist retailers in addressing difficult business issues.

2. In the public sector, machine learning has a wide range of applications. This encompasses both public safety and theft exposure via safety data. Furthermore, AI may be used with social media broadcasting to create a strong public opinion tool.

3. Artificial intelligence (AI) is used by the financial sector and banks to detect data insights in investment and spending trends. It’s also beneficial for preventing fraud.

4. Medical specialists may use AI to assist them to evaluate data. Experts can anticipate and prevent illnesses and medical problems based on the patient’s examination and medical history.



By incorporating artificial intelligence into business intelligence, you may create an accessible pathway to achieve enterprise digital transformation. AI bridges the gap for individuals who lack a technical grasp of data and aids in the interpretation of vast amounts of data. From our daily lives to the industrial world, AI has enabled company owners to better their business intelligence solutions. The basic goal of BI is to evaluate and collect data using various tools and technologies to make better decisions. By combining AI with BI, a company may work with massive volumes of data to benefit the company.

Abhishek Kumar 18 Jun 2021

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Responses From Readers


Chetna Goyal
Chetna Goyal 24 May, 2023

Artificial intelligence has changed the way entrepreneurs used to operate their business as AI can lead to more success of a business easily. Thank you for sharing this post

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