Free Course on Business Analytics

Aayush Tyagi 22 Apr, 2024 • 5 min read


In the data-driven world of today, understanding business analytics is like having a supermachine in your professional toolbox. It involves more than just crunching numbers — it involves uncovering insights that can change the game and propel success. That’s why business analysts are in high demand. But the question is “How to become a business analyst” without spending money. We have your answer. In this article we will explore a free course on business analytics by Analytics Vidhya

Let’s start!

free course on business analytics and analysis

Understanding Business Analytics

The primary focus of business analytics is on leveraging data availability to make better-informed decisions. This is a valuable addition to your business, enabling you to focus on what really matters.

This encompasses several elements, such as data analysis, through which patterns and trends that are present in the data may be identified. The data visualization process then begins, helping to translate these insights into understandable charts and graphics.

Plus, predictive modeling lets you peek into the future, while business intelligence ties it all together, giving you a bird’s-eye view of your organization’s performance.

Importance of Business Analytics

  • Enhancing Decision-Making Processes: Imagine having a crystal ball that tells you which path to take. That’s the power of business analytics. By providing actionable insights, it guides strategic decisions, helping businesses steer in the right direction.
  • Gaining Competitive Advantage: In today’s cutthroat business landscape, staying ahead of the curve is crucial. Business analytics gives companies an edge by uncovering hidden opportunities and spotting potential pitfalls before they arise.
  • Improving Operational Efficiency: Efficiency is the name of the game in business. By optimizing processes and cutting unnecessary costs, analytics acts as a turbocharger, helping businesses run smoother and faster.
  • Meeting Customer Needs: Customers are the lifeblood of any business. With analytics, companies can tune into customer preferences like never before, delivering personalized experiences that keep them coming back for more.

Also Read: Top 8 Business Analyst Certifications

Benefits of Becoming a Business Analyst

  • Strong Demand: Businesses are desperate for seasoned analysts who can find the cause of the data gaps. The need for experts who can translate abstract numbers into concrete insights is growing, ranging from finance to health care.
  • Profitable Career Perspective: Show me the money! Business analysts benefit from competitive pay and a variety of career opportunities. This is a path to success rather than just a job.
  • Dynamic Work Environment: Business analysts will all be smitten by the diversity that is the taste of life. The possibilities are endless, whether one is calculating numbers for a tech giant or optimizing supply chains for a small retailer.
  • Possibilities for Innovation: Innovation is the lifeblood of progress, and business analysts are at the forefront of this. By utilizing insights based on data, they enhance creativity, drive forward changes in organizations, and shape the future of the company.

Introduction to Business Analytics by Analytics Vidhya

Introduction to Business Analytics by Analytics Vidhya

Analytics Vidhya’s “Introduction to Business Analytics” is a free course designed for beginners with no prior data analysis experience. The free course aims to equip you with the fundamental knowledge and skills to navigate the world of business analysis. Here’s a breakdown of what you can expect:

  • Understanding Business Analytics: The course dives into the core concepts of business analytics. You’ll learn what it is, why it’s crucial for businesses, and how it’s used to make data-driven decisions.
  • Essential Business Analytics Terminology: The course equips you with the necessary vocabulary used in business analytics. You’ll gain an understanding of key terms like Management Information Systems (MIS), detective analysis, and more.
  • Skills Required for Business Analytics: This section outlines the skillset needed to thrive in business analytics roles. It may cover areas like data analysis, statistical modeling, and communication skills.
  • Roadmap to a Business Analytics Career: The course might provide a roadmap to guide your journey in business analytics. This could include suggested learning paths, resources, or even information on relevant certifications.
  • Hands-on Learning (Possible): While it’s a free course, there’s a chance it may include practical exercises or case studies to solidify your understanding of the concepts.

Explore our Introduction to Business Analytics Course here!

Course Outline

1. What is Business Analytics?

  • Understanding the fundamentals of Business Analytics.
  • Quiz: Test your knowledge on the basics of Business Analytics.
  • Joining an exciting startup: Exploring the role of Business Analytics in startup environments.
  • Quiz: Differentiating between Data Scientist, Data Engineer, and Business Analyst roles.
  • Sample problems and projects: Contrasting Business Analytics and Data Science scenarios.
  • Quiz: Assessing your understanding of sample problems and projects in Business Analytics and Data Science.
  • Exploring the differences between Business Analytics and Data Science.
  • Career prospects in Business Analytics.

2. Spectrum of Business Analytics**

  • Key terms related to Business Analytics.
  • Overview of Management Information Systems (MIS).
  • Understanding Detective Analysis.
  • Exploring Business Intelligence tools.
  • Introduction to Predictive Modeling.
  • Insights into Artificial Intelligence and Machine Learning in Business Analytics.
  • Typical problems tackled by Business Analysts.

3. Skills Required for Business Analytics and Roadmap of Business Analytics Program**

  • Essential skills for Business Analytics roles.
  • Downloading the roadmap for Certified Business Analytics Program (CBAP).
  • Bonus Section: Logistics of Certified Business Analytics Program from Analytics Vidhya.

4. Case Study: Ezine Publishing**

  • Overview of the Ezine Publishing case study.
  • Understanding the business dynamics.
  • Quiz: Identifying focus categories for Ezine Publishing.
  • Analyzing granular traffic data.
  • Identifying effective marketing channels.
  • Maximizing revenue streams.
  • Targeting specific customer segments.
  • Analyzing traffic distribution patterns.
  • Optimizing advertisements for Ezine Publishing.
  • Where to proceed next for further learning in Business Analytics.

About the instructor

Founder and CEO of Analytics Vidhya: Kunal Jain is the founder and CEO of Analytics Vidhya, the platform you’re taking the course on. This indicates his deep commitment to the field of business analytics and data science education. With a background in Aerospace Engineering from IIT Bombay and over 10 years of experience in Global Business Analytics, Kunal Jain brings rich industry knowledge to the course. Having built a successful platform like Analytics Vidhya suggests a strong passion for sharing knowledge and fostering a data-driven community.


Diving into the world of business analytics offers a good journey and awesome rewards, and Analytics Vidhya’s free course on business analysis is the perfect starting point. From understanding the basics to case studies, this course covers it all, ensuring you’re equipped to make impactful data-driven decisions.

Led by industry expert Kunal Jain, the course provides not only knowledge but also practical skills through quizzes and case studies. It’s a journey towards a lucrative career, guided by someone passionate about empowering learners like you.

So, why wait?

Start your business analytics journey today with Analytics Vidhya and unlock a world of possibilities!

Aayush Tyagi 22 Apr 2024

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