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DataHour: An Introduction to Measuring Marketing Channel Effectiveness
DataHour: An Introduction to Measuring Marketing Channel Effectiveness
13 Oct 202213:10pm - 13 Oct 202214:10pm
DataHour: An Introduction to Measuring Marketing Channel Effectiveness
About the Event
In this DataHour, Anurag Nair(Analytics Manager at Myntra) is going to explain the methods of Lag, Adstock & Reach transformations for marketing channel data (fb, TV, instagram, radio etc.) and will then discuss the difference between the bayesian vs. frequentist approach to estimation/forecasting.
Prerequisites:Â Curiosity of learning and intermediate knowledge of Data Analytics.
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
Who is this DataHour for?
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
- Best articles get published on Analytics Vidhya’s Blog Space
About the Speaker
Participate in discussion
Registration Details
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