First-Party Data Strategy and Privacy in the Age of GenAI

First-party data, collected directly from customers through interactions like POS checkouts, website visits, and mobile app usage, is more valuable than ever. As the demand for personalized experiences grows, so does the need to respect privacy and comply with regulations. This session will explore the importance of first-party data in crafting tailored experiences while ensuring privacy is embedded in the strategy. We’ll also dive into how Generative AI can enhance personalization using this data, enabling businesses to thrive in an era of privacy-conscious, data-driven innovation.

Key Takeaways:

• First Party data is collected directly from customer interactions, offering valuable insights for personalization.
• Privacy is crucial when leveraging First Party data to ensure compliance with laws and regulations.
• Gen AI and First Party data are key to building personalized experiences while maintaining privacy.
• Understanding and integrating privacy into First Party data strategies is essential in the Gen AI era.

Prithvi is a Business Analyst at HEB, Texas' largest independently owned grocery retailer. He specializes in data availability, reporting, and dashboard capabilities to support strategic decision-making in areas like inventory management, pricing, and freight cost management. Outside of work, he shares insights on career growth and analytics trends on LinkedIn, with over 11,000 followers. Prithvi enjoys traveling, hiking, reading, yoga, and music in his free time. You can reach him on LinkedIn.