Optimising Marketing and Media Strategies with Generative AI

Discover how Generative AI is revolutionizing marketing and media through efficient content creation, SEO optimization, and content performance analysis. From automating high-quality text, images, and videos to personalizing content strategies, generative AI helps marketers create targeted materials for diverse audiences, saving time and boosting engagement. By analyzing search trends and user behavior, these tools enhance SEO strategies, while Retrieval-Augmented Generation (RAG) enables contextually relevant content. This session covers key evaluation metrics like relevance and coherence, providing insights into how generative AI can elevate your marketing impact and reach.

Key Takeaways:

• Explore how generative AI is reshaping marketing with efficient, scalable content creation across text, images, and videos.
• Learn how generative AI enhances SEO by analyzing search trends and user behavior for effective keyword and content strategies.
• Discover how Retrieval-Augmented Generation (RAG) systems improve content relevance and quality in multi-platform marketing efforts.
• Understand how generative AI creates personalized content strategies, boosting user engagement and conversion rates.