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Senior Business Analyst– HP, Chennai (3+ years of experience)

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Are you a data driven marketing professional? Can you marry syndicated, primary and secondary market research to come out with insights? If you can, check out this opening from HP

Designation – Senior Business Analyst – Customer Intelligence

Location – Chennai

About employer HP

 Job Description:

  • Conduct data-driven analysis based on syndicated, primary and secondary market research and customer data
  • Identify data requirements to be able to conduct future analytic studies in a timely and efficient manner given the needs that have arisen from previous studies
  • Provide analyses and interpretations of campaign data and market insights to identify key drivers for Marketing Return on Investment (ROI) optimization
  • Participate in testing to ensure new marketing processes and applications are delivering the benefits as promised in the business case
  • Document and communicate marketing requirements for systems to Information Technology (IT)
  • Coordinate operational readiness and product launch activities
  • Reconcile market program spend to the planned budget
  • Drive adoption of common marketing processes and languages
  • Provide market research and customer/market analyses
  • Coordinate market budget

 Qualification and Skills Required:

  • Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field
  • 3+ years marketing and/or operational experience
  • Experience in Marketing Resource Management (MRM) or Customer Relationship Management (CRM) applications a plus
  • Working knowledge of marketing principles, practices, tactics and tools
  • High-level knowledge of marketing activities and processes
  • Familiarity with offering category and HP offerings/ strategy
  • Strong written/oral and communications and analytical skills
  • Strong interpersonal skills; ability to work as part of a team
  • Ability to interface effectively with multiple levels of the organization and functional disciplines

Interested candidates can apply at this PAGE.

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