Location – Bangalore
About employer– Bridge i2i
BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION, INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise…
We are head-quartered in Bangalore, India’s Silicon Valley, leveraging the ecosystem of analytics talent, technology development and innovation based on academic research. The leadership team of BRIDGEi2i is among the leaders in the analytics industry and each of them has a decade plus experience in the field. They bring significant expertise in building; managing and delivering analytic value for customers having established large analytics shared services and third party consulting capabilities, with both General Electric (GE) / GENPACT (pioneers in the Indian KPO industry) and Hewlett Packard (HP) Company (largest analytics shared services for a technology company).
- Independent conceptualization, design and execution of measurement systems of marketing effectiveness for digital marketing initiatives
- Experience and expertise in A/B testing and test/ control experimentation
- Suggest appropriate reporting platforms and templates as well as testing methods that are well suited to the analysis objectives
- Communicate proactively and manage work related deliverables independently
- Client interaction and relationship management
Qualification and Skills Required
- B.Tech/BE/MCA- with MBA preferred
- 3+ years of experience in Site Catalyst tools and reporting
- Should have atleast 1 year of experience in measuring the effectiveness of direct marketing programs. Should be familiar with A/B Testing and treatment vs. control measurement concepts
- Expertise on SQL.
- Expertise to data visualization tools like Qlikview excels us and Tableu a plus.
- Should be able to understand the business context and design user friendly frontends.
- Excellent communication skills.
Interested people can apply for this job can mail their CV to [email protected] with subject as Digital Analytics Consultant– Bridge i2i – Bangalore