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Senior Analyst – Lumata – Noida

Designation – Senior Analyst

Location – Noida

About employerLumata

Job description:              

Responsibilities

  • Develop an analytical and behavioural segmentation framework that enables customer-level insight
  • Apply the analytical segmentation framework and undertake further analysis to drive key business and customer strategy decisions
  • Manage the maintenance of existing segmentation / profiling analysis and the development of propensity models to guide customer retention / engagement and ARPU development strategies
  • Deep insight on the impact and measurement of the key Lumata Loyalty and Customer Base Management services ensuring implications of analytical findings are correctly presented and explained in a timely manner.
  • Proactively approach Business Departments offering new pieces of insight and proposing ways to action upon it.
  • Act as the day-to-day main point of contact for analytical queries coming from the accounts supported. Play an active role in proposing new approaches, methodologies and recommendations.
  • Presentation of modelling and ad hoc analysis findings to a non-technical audience both internally and externally.
  • Provide performance measurement and insights into key business drivers.

Qualification and Skills Required

  • The successful candidate must have extensive experience in a similar customer analytics and modelling role ideally gained within a commercial B2B environment.
  • Experience of CRM/Customer Insight profiling, segmentation and propensity modelling with manipulation of large datasets is also essential.
  • Degree educated in Statistics, Mathematics, Information Technology or Engineering. Statistically literate.
  • Technical Skills: Highly numerate with strong analytical skills. SAS Base, SAS Stat, SAS Macro. SQL querying. Web Analytics Tools. Strong Access and Excel skills.
  • In-depth knowledge of SAS Application design/development/testing methodolologies, techniques and tools.
  • Business acumen – apply business awareness to data interpretation. Curious about strategic information hidden behind data. Critical attitude towards data – knowledge of data quality and data mapping issues.
  • Strong work ethic focused on providing excellent customer service.
  • Excellent communication and influencing skills with the ability to present information.
  • Customer Relationship Management / customer loyalty experience.
  • Fluency in English is a requirement
  • Multi-country experience beneficial
  • A candidate with the ability to build the reputation of Lumata and the Marketing Services department by challenging current thinking and becoming a trusted impartial counsel.
  • Able to work to a very high standard even under pressure and tight deadlines. Organisationally aware – knowledge of the best ways to get things done. Great attention to detail.
  • Passionate about work. Enthusiastic – takes pride in performing own job to the highest standard

Interested people can apply for this job can mail their CV to [email protected] with subject as Senior Analyst – Lumata – Noida

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