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Business Leader, Campaign Analytics – Master Card – Gurgaon (7-12 years of experience)

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Designation – Business Leader, Campaign Analytics

Location – Gurgaon

About employer Master Card

Job description:

Responsibilities

  • Manage Campaign Analytics process and team to efficiently deliver high quality campaign solutions
  • Analyze large volumes of transaction and customer data to generate insights and actionable recommendations to design and execute profitable campaigns to drive business growth.
  • Research and augment external data sources using open source software (Hadoop, Hive etc.) to deliver innovative solutions and products
  • Use behavioral scorecards for target marketing and risk management solutions using econometric and statistical models
  • Create highly predictive models using segmentation and regression techniques to drive profits
  • Apply knowledge of metrics, measurements, and benchmarking to complex and demanding campaign solutions across multiple industry verticals and markets
  • Generate key hypotheses and independently structure work at the work stream or project level
  • Set the department standards for data driven insights and advanced analytics solutions using tools such as SAS, SQL, R, Python, Hive, and Impala in environments supported by Hadoop and Netezza.
  • Synthesize analyses into clear, sound recommendations; take responsibility for structuring and writing reports and client ready presentations from a work stream or project level.
  • Collect and synthesize feedback from clients, project delivery analysts, and sales teams for new solutions or product enhancements.
  • Provide design specifications, functional and technical requirements for development of new products and solutions.
  • Review analytics end-products to ensure accuracy, quality and timeliness.
  • Proactively seek new knowledge and structures project work to facilitate the capture of Intellectual Capital with minimal oversight
  • Develop effective working relationships with local and global teams including business partners
  • If necessary, travel to client sites in India or international locations to deliver campaign analytics projects by collaborating with global teams and clients
  • Expand campaign solutions to new markets beyond North America

Qualification and Skills Required

  • Education, Qualifications and Experience
  • Education Needed: Master degree in Statistics, Computer Science, Finance, or related quantitative discipline with an emphasis on analytics and business applications is required. M.B.A. preferred.
  • Experience Needed: 7-12 years hands on work experience
  • Experience with campaign strategy and design, execution, tracking and predictive analytics techniques
  • Experience with Hadoop, Python, Hive, Impala, SQL, SAS
  • Experience with PC and UNIX environments
  • Experience in the Financial Services industry a plus
  • Excellent oral and written communication skills
  • Aptitude in displaying and communicating data analysis
  • Demonstrate active listening
  • Team Contribution and Engagement Management
  • High energy level; flexible, adaptive and inquisitive
  • Valued team contributor and team player who also works well independently
  • Well planned, organized & structured to manage time & work effectively
  • Uses coaching & development effectively

Interested people can apply for this job at this PAGE

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