Jobs Admin — Published On September 18, 2015 and Last Modified On September 18th, 2015

Designation –AM – Digital Analytics

Location – Gurgaon

About employer– EXL

Job description:

Qualification and Skills Required

Should have 2 years of experience in Media Mix Modeling
Machine learning : Regression modeling
A/B and Multivariate Testing, Attribution modeling
Expertise in SAS
Very good in communication both oral & written
Banking is good to have not necessary, however sound understanding of his/ her current and previous business domain is essential.
Experience in Google Analytics, Omniture/ Adobe Marketing Cloud, Web trends etc
Experience in social media analytics
Experience in tools like R, Python & Spark
S. or Ph.D. in a relevant technical field, or experience in a relevant role
Experience in Digital Analytics, Marketing Mix Optimization, A/B and Multivariate Testing, Attribution Modeling, Customer Segmentation & Targeting, Propensity Modeling, Churn Modeling, Lifetime Value Estimation etc.
Experience in performing advanced analytics with large data sets and analytics tools like Google Analytics, Omniture/ Adobe Marketing Cloud, Web trends etc.
Expert knowledge of any one analysis tool R, Python, Spark or SAS and familiarity with others
Proficient in Machine Learning and Natural Language Processing
Good understanding of algorithms and data structures
Comfortable manipulating and analyzing complex, high-volume, high-dimensionality data from a variety of sources on big data platform
Ability to communicate complex quantitative analysis in a clear, precise, and actionable manner
Ability to assess validity and ensure quality and accuracy of work delivered
Excellent communication skills, both verbal and written