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AM-Digital Analytics – EXL – Gurgaon (4-8 years of experience)

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Designation –AM  – Digital Analytics

Location – Gurgaon

About employer EXL

Job description:

Qualification and Skills Required

  • Should have 2 years of experience in Media Mix Modeling
  • Machine learning : Regression modeling
  • A/B and Multivariate Testing, Attribution modeling
  • Expertise in SAS
  • Very good in communication both oral & written
  • Banking is good to have not necessary, however sound understanding of his/ her current and previous business domain is essential.
  • Experience in Google Analytics, Omniture/ Adobe Marketing Cloud, Web trends etc
  • Experience in social media analytics
  • Experience in tools like R, Python & Spark
  • S. or Ph.D. in a relevant technical field, or experience in a relevant role
  • Experience in Digital Analytics, Marketing Mix Optimization, A/B and Multivariate Testing, Attribution Modeling, Customer Segmentation & Targeting, Propensity Modeling, Churn Modeling, Lifetime Value Estimation etc.
  • Experience in performing advanced analytics with large data sets and analytics tools like Google Analytics, Omniture/ Adobe Marketing Cloud, Web trends etc.
  • Expert knowledge of any one analysis tool R, Python, Spark or SAS and familiarity with others
  • Proficient in Machine Learning and Natural Language Processing
  • Good understanding of algorithms and data structures
  • Comfortable manipulating and analyzing complex, high-volume, high-dimensionality data from a variety of sources on big data platform
  • Ability to communicate complex quantitative analysis in a clear, precise, and actionable manner
  • Ability to assess validity and ensure quality and accuracy of work delivered
  • Excellent communication skills, both verbal and written

Interested people can apply for this job can mail their CV to [email protected] with subject as Digital Analytics – EXL – Gurgaon

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