Power of Marketing and Business Analytics – An Approach to Grow your Business Online from Scratch
This article was published as a part of the Data Science Blogathon. Quoting Peter Drucker, “What gets measured, gets managed.” Have you ever pondered …
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Partner and Affiliate Monitoring: The Benefits of AI Over Traditional Methods
Introduction We are living in the midst of a global revolution right now. The business world of today is more interconnected than ever, not …
A Comprehensive Guide to Digital Marketing and Analytics Every Data Science Professional Must Read
Everything you wanted to know about digitial marketing and analytics is all here in this amazing and comprehensive guide. A must-read for all professionals.
Interview with Margherita Pagani and Clément Levallois, Program Co-Directors, MSc in Digital Marketing and Data Science, emlyon business school
Introduction emlyon business school, founded in 1872, stands out among the top few business schools worldwide. It has been awarded three international accreditations and …
Questions to ask while designing A/B (or multi-variate) tests
Testing / experimentation can help Organization find hidden information or insights about their own customers and business. Sadly, not many Organizations realize the amount …
