A Beginner’s Guide to Exploratory Data Analysis (EDA) on Text Data (Amazon Case Study)
The Importance of Exploratory Data Analysis (EDA) There are no shortcuts in a machine learning project lifecycle. We can’t simply skip to the model …
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Building a Recommendation System using Word2vec: A Unique Tutorial with Case Study in Python
Overview Recommendation engines are ubiquitous nowadays and data scientists are expected to know how to build one Word2vec is an ultra-popular word embeddings used …
A Beginner’s Guide to Channel Attribution Modeling in Marketing (using Markov Chains, with a case study in R)
Introduction In a typical ‘from think to buy’ customer journey, a customer goes through multiple touch points before zeroing in on the final product …
Solving Case study : Optimize the Products Price for an Online Vendor (Level : Hard)
Introduction Solving case studies is a great way to keep your grey cells active. You get to use math, logic and business understanding in …
What is the role of analytics in E-Commerce industry?
If you are preparing for an interview into role of analytics, you need to do your ground work to get a basic understanding of …
Understanding and analyzing the hidden structures of unstructured dataset
The key to using unstructured data set is to identify the hidden structures in the data set. This enables us to convert it to a …
Visualizing product relationships in a market Basket analysis
Last week had been very hectic. I had slogged more than 100 hours to come out with an awesome recommender based on market basket …
Learn Analytics using a business case study : Part II
The sequel episode, of most trilogies, is often the most interesting. This is because the first episode builds a foundation, of the overall plot, …
